TikTok launched two new ad placement controls – Video Exclusion List and Profile Feed Exclusion List – giving brands more power to block specific videos and user profiles from appearing alongside their ads. The update is part of TikTok’s broader Safety Suite, and comes alongside the debut of a new Brand Safety & Suitability Playbook […]
Google is facing a new class action lawsuit in the UK that accuses the search giant of abusing its market power and driving up search ad prices. By the numbers: £5 billion ($6.6 billion U.S.): The potential damages Google faces. 90%: Google’s share of UK search advertising revenue, according to a 2020 CMA study. 13+ […]
Google’s 2024 Ads Safety Report, released today, shows a massive uptick in how AI – particularly large language models (LLMs) – is helping the company block policy-violating ads before serving a single ad, thanks to earlier fraud detection at the account setup stage. By the numbers. Google Ads last year: Removed 5.1 billion bad ads Restricted 9.1 […]
If you’ve been poking around Audience Manager in Google Ads lately, you may have noticed a new Your data segment that looks like this: “Google-engaged audiences – for Account #######” What is that? And what should you do with it? Welcome to the wonderful new world of Google-engaged audiences, a new type of remarketing that […]
Most advertisers will confidently tell you that the cost per click (CPC) on Google Ads rises year after year. But is that actually true? And if it is, how quickly are CPCs inflating? Surprisingly, there’s no simple answer. To get closer to the truth, we’ll explore three reliable data sources – and explain why this […]
As AI-powered SEO platforms evolve, they’re rewriting the economics of search engine optimization. This transformation threatens to upend the traditional agency model in three ways: Dramatically lower costs. Automate technical capabilities. Provide unbiased, data-driven decisions. Yet, this disruption might lead to industry consolidation and expansion as fewer but larger agencies emerge to serve an expanding […]
Tax day is officially here in the United States. Even though searches for “tax advisor” usually spike in February, this year we saw search interest in that phrase hit an…
Advertisers are receiving step-by-step guidance emails from Google Ads aimed at improving campaign performance over a three-month period. The details. Google Ads is sending emails with the subject line “Personalised action plan for growth” to business advertisers, according to an X post from Govind Singh Panwar. The email contains: A three-month structured improvement plan delivered […]
Google will begin redirecting its country code top-level domain names (ccTLD) versions of its Google domain to Google.com. That means if you frequent google.fr (in France), google.ng (in Nigeria) and so on, you will be redirected to Google.com. Why the change. Google said, “Over the years, our ability to provide a local experience has improved. In […]
You’ve probably been hearing a lot about AI agents lately – whether in your workplace conversations or scrolling through your social feeds (hopefully both). While there’s no shortage of articles discussing their general benefits, there’s surprisingly little coverage on what they mean specifically for SEO – where their impact is not just significant, but amplified. […]
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