PPC advertising for medical and mental health services comes with many restrictions, but it remains an effective way for practices to maintain a steady flow of new patients and clients. Whether you manage ads for clients, run them for your own practice, or are just getting started, these tips will help you launch or improve […]
The Robots Exclusion Protocol (REP), commonly known as robots.txt, has been a web standard since 1994 and remains a key tool for website optimization today. This simple yet powerful file helps control how search engines and other bots interact with a site. Recent updates have made it important to understand the best ways to use […]
Google has confirmed that the Search Console index coverage report, also the page indexing report, are now delayed about two weeks. Google confirmed the issue and is working to resolve the issue, but said this only impacts reporting and that crawling; indexing and ranking of websites are not impacted. Page indexing report. The page indexing […]
Google is now powering some of the responses you see in AI Mode using Gemini 3. We expected this to happen when Google announced Gemini 3 last week, and now it is live for some searchers in Google Search. Nick Fox, Google’s SVP of Knowledge and Information, wrote on X: “The rollout of Gemini 3 […]
Google Ads’ new AI image tool, Nano Banana Pro (NB), brings conversational image generation and editing directly into campaigns, letting advertisers create seasonal, mood-adjusted, and material-specific visuals without a photoshoot. It’s part of Google’s broader push alongside Opal, its AI writing tool, to accelerate content creation across PMax, Display, and other automated campaigns. Driving the […]
Google Ads is giving advertisers more flexibility with the Overview tab, allowing up to five custom views. This lets marketers tailor their dashboards to track the metrics that matter most to their campaigns. Driving the news. The update was spotted and shared screenshots on LinkedIn, highlighting that users can now add multiple tabs and fully […]
Google is quietly updating its Personalized Ads policy on Dec. 12, expanding access to Custom Segments for certain Display campaigns — a shift that could unlock new targeting options for advertisers previously restricted under the policy. Driving the news. Advertisers received a brief, mandatory service email from Google announcing the change but offering no details […]
You might think you’ve mastered the Google Ads search terms report, but this essential optimization tool is still widely misunderstood – and often misused. Here are five tips to help you get more from your campaigns by using the search terms report the right way. Keywords vs. Search Terms: A quick refresh When discussing keywords and […]
Ranking No. 1 is still an accomplishment, but by now, most SEO professionals understand that it doesn’t mean what it once did. Search in 2026 is messy, multi-surface, and sometimes more passive than active: AI: AI Overviews and answer engines. Social: YouTube, TikTok, and Pinterest as search platforms. Forums and UGC: Reddit, Quora, and UGC […]
Publishers and search engines have long depended on ad placements and affiliate marketing to make money. Search engines rely on pay-per-click (PPC) models, while publishers blend display ads, affiliate links, and sponsored content. But with chat-based AI platforms like ChatGPT, Claude, and Perplexity on the rise, that foundation is starting to crack. If users get […]
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