What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your other options, Display/video keywords, in a previous column). If you’ve ever wanted to get your ads in front of people […]

Customers expect content tailored for them. In fact, 71% of consumers say  it’s “critical” for brands to anticipate their needs and serve relevant content in the moment. But only 34% believe brands actually deliver. The disconnect doesn’t signify a lack of effort, but a lack of scale. Real personalization is about reaching every customer with […]

OpenAI today announced upgrades to ChatGPT search that aim to deliver more accurate, reliable, and useful results. What’s new. OpenAI’s updates to ChatGPT search focused on three areas: Factuality: ChatGPT search produces fewer hallucinations, improving the accuracy of answers, OpenAI said. Shopping: Search is now better at detecting when users want product recommendations, keeping results […]

Meta is giving advertisers more ways to reach WhatsApp users by combining click-to-message ads with Status placements, offering a new path to spark conversations with potential customers. Ads will now appear in WhatsApp’s Updates tab (home to Status and Channels) and, when tapped, send users directly into a business chat. The expansion builds on Meta’s […]

Reddit today launched a beta feature called 6-second Engaged Video Views, a new optimization goal designed to make video ads more impactful and cost-efficient. Unlike Reddit’s existing 2-second view objective, the new option prioritizes users who are likely to watch an ad for at least six seconds or to completion. Early testers reported +130% view-through […]

Paid advertising, particularly through Google Ads, is a cornerstone marketing channel for businesses of all sizes. However, there is no denying that with big brands dominating the platform, it’s becoming harder for smaller and mid-sized businesses to see success. In fact, more than 50% of respondents to a recent poll said small businesses have been […]

OpenAI and Harvard economist David Deming today released a large study about ChatGPT usage. The analysis of 1.5 million conversations shows that the chatbot is no longer a niche tool: Adoption is broadening globally. Gender gaps are closing. Most people use it for everyday tasks like writing, information-seeking, and practical guidance. While 30% of chats […]

Treasury Secretary Scott Bessent said Monday that Washington and Beijing have reached a “framework” agreement over TikTok’s future, potentially clearing the way for U.S.-controlled ownership of the app. “It’s between two private parties, but the commercial terms have been agreed upon,” Bessent said during U.S.-China trade talks in Madrid. Presidents Donald Trump and Xi Jinping […]

Local search ads are about more than visibility — they’re about being the first choice when high-intent customers are ready to call. But for marketers, managing these campaigns at scale can be challenging. From competing in crowded categories to closing tracking gaps and proving ROAS, local search requires a different approach to connect intent with […]