AI Overviews, which place generated answers directly at the top of search results, are improving the search experience for users.  For businesses that rely on content to drive traffic from search engines, the impact is far less positive. Google has been moving toward more “helpful” results for years, and zero-click searches are nothing new.  AI […]

Google Ads is rolling out a new Experiment Center, giving advertisers a single place to test, measure, and compare campaign performance. What’s new. Google has launched a new help page introducing the Experiment Center, a unified dashboard that brings together traditional Experiments and Lift Studies under one roof. Advertisers can now manage tests around bidding, […]

Google doesn’t build products with B2B marketers in mind.  Its largest budgets and transaction volume come from DTC and B2C brands, so that’s where product development naturally starts. That’s why new Google products rarely work for B2B out of the gate.  Over my 15+ years in advertising, I’ve seen this pattern repeat: initial release, poor […]

Throughout 2025, SEO professionals reported the same story to leadership: organic traffic was down, clicks were declining, and attribution no longer made sense. AI-driven search experiences, zero-click results, and platform-level answers widened the gap between discovery and measurable visits, making it harder than ever to accurately report on organic performance. For many organizations, this showed […]

Apple is expanding ads in App Store search results, giving advertisers more opportunities to reach users at the moment they’re looking to download apps. Starting March 3rd, Apple Ads will begin showing additional ads per search query in the UK, followed by Japan. The expansion is expected to roll out to all Apple Ads markets […]

On episode 338 of PPC Live The Podcast, I speak to Nick Handley Paid Media Lead at Impression, about one of the most formative mistakes of his career — and why those early errors often shape the strongest marketers. The podcast series focuses on PPC professionals’ biggest “F-ups,” but never without exploring how they recovered, […]

Some Google Ads advertisers are seeing a bug that causes the option to add notes to disappear from the account change popup, making it harder to document optimizations and performance shifts. The issue was flagged by paid search consultant Odi Caspi, who says the problem has appeared intermittently over the past couple of weeks. What […]

A new bug in Google Ads is preventing some advertisers from editing and saving existing Performance Max (PMAX) asset groups. Users report seeing error messages when attempting to make changes in the platform interface, blocking updates from being saved. Why we care. Performance Max relies heavily on asset freshness and iteration. If advertisers can’t update […]

TikTok has created a new U.S.-based joint venture designed to comply with federal national security requirements and keep the app operating for more than 200 million Americans. The new entity, TikTok USDS Joint Venture LLC, was formally established under an executive order signed by President Trump on Sept. 25, 2025, according to an announcement released […]

Generative AI has become a practical tool in search, content, and analytical workflows. But, as adoption increases, so does a familiar and costly problem: confidently incorrect outputs. Also called “hallucinations,” the term implies that an AI model is malfunctioning.  But here’s the truth: This behavior is often predictable and results from unclear instructions. Or, more […]