Marketers can now set a total budget for a campaign over a defined period. Google automatically optimizes spend to fully use the budget by the campaign’s end date. The feature, earlier only available for Performance Max, is now available Search and Shopping campaigns, reducing the need for daily adjustments. Why we care. Managing budgets for […]

Google Ads is adding account-level placement exclusions, letting advertisers block unwanted inventory across all campaigns from a single setting. What’s new. Advertisers can now apply one exclusion list at the account level. Exclusions apply across Performance Max, Demand Gen, YouTube, and Display campaigns. Previously, blocks had to be set at the ad group or campaign […]

Google AdSense publishers are reporting sharp drops in earnings over the past 24 hours, with many seeing eCPM and RPM declines of 50–70%, according to widespread forum complaints. Why we care. For publishers that rely on AdSense to fund operations, sudden revenue swings can threaten sustainability — especially when traffic hasn’t changed and costs remain […]

YouTube is upgrading its Promotions tool, letting creators target potential viewers by interests, not just age, gender, or location. What’s new. Creators can now target users by interest categories like Food & Dining. These categories are built from aggregated, anonymized signals, including search behavior and viewing habits. Example: Users who frequently search for recipes and […]

Customer lifetime value (CLV) is often treated as a static metric.  In practice, it is shaped by how different types of customers behave – and churn – over time. One of the most important dynamics to understand is the “shakeout effect,” where early churn removes lower-value customers from a cohort, leaving a smaller, more stable […]

Google is quietly giving advertisers more granular control over how data flows when consent is limited. Driving the news. A new feature called Data Transmission Control is appearing in Google Ads, adding an extra layer on top of Advanced Consent Mode that determines how advertising, analytics and diagnostic data are actually transmitted. What’s new. Advertisers […]

Google Ads is experimenting with a quicker way for new advertisers to get up and running. Driving the news. Over the past few weeks, some users have seen a new setup option in Google Ads: “Create an account with campaign for faster setup.” The feature surfaced publicly after being spotted by Anthony Higman on X, […]

Google is rolling out a new update for the Trends Explorer page that is powered by Gemini. The goal is to make it easier for users and researchers to find more search terms to explore. “The updated Explore page has a new side panel that uses Gemini capabilities to automatically identify and compare relevant trends […]