Help customers discover your products on Google

People come to Google to discover new brands and products throughout their shopping journey. On Search and Google Images, shoppers are provided with rich snippets like product description, ratings, and price to help guide purchase decisions. Connecting potential customers with up-to-date and accurate product information is key to successful shopping journeys on Google, so today, […]

Why collaboration is king: How to synchronise for strategic link building

A  late 2018 article in Medium magazine claims: Undeniably, link building has become increasingly challenging. Yet with no sign of Google dropping links as a metric from its core ranking algorithm, it is as vital as ever. To be of any value, link building must have a measurable financial impact. For e-commerce brands, rather than […]

What a Two-Tiered SERP Means for Content Strategy – Whiteboard Friday

Posted by willcritchlow If you’re a big site competing to rank for popular head terms, where’s the best place to focus your content strategy? According to a hypothesis by the good folks at Distilled, the answer may lie in perfectly satisfying searcher intent. Click on the whiteboard image above to open a high resolution version […]

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