The core component of this year’s Google Marketing Live (GML) event can be summed up with just two letters: AI. There will soon be AI here, AI there and AI everywhere in your Google Ads account. Following the trend of Google I/O, the majority of the announcements today featured some form of artificial intelligence. Here’s […]
Google has announced a search system named “topic authority” to help surface relevant, expert, and knowledgeable content in Google Search and Google News. Google said this “helps determine which expert sources are helpful to someone’s newsy query in certain specialized topic areas, such as health, politics, or finance.” Not new. Google’s Search Liaison, Danny Sullivan, […]
A handful of tactical search features were announced in conjunction with the other AI-driven announcements from Google Marketing Live. Yes, there is more AI coming to elements within search campaigns, but advertisers should look fondly at additional elements like better brand controls for broad match and better asset insights. Brand restrictions for broad match. Google […]
Merchants will soon have a new tool in their advertising toolbelt: Google’s Product Studio. With the help of generative AI, Product Studio will help merchants create unique product imagery. Here’s what was announced today at Google Marketing Live. With this tool, advertisers can lean on Google’s generative AI to help enhance their creative in a […]
Our collaboration with WHO will focus on providing credible health information to positively impact the health of billions of people.
Winning an industry award can greatly impact how customers, clients, and colleagues regard your brand. Showcase your achievements and celebrate your professional excellence by entering the Search Engine Land Awards — the highest honor in search marketing! Since its inception, the Search Engine Land Awards have honored some of the best in the search industry […]
Within months of publishing, our “resignation letter templates” article climbed to number one in the SERPs for a client. If you know how to engineer success before starting then this shouldn’t be surprising. But hitting number one for a single keyword wasn’t the most impressive thing about this article. Because after about a year, it […]
Much has been written about the challenges marketers are up against in 2023. From economic volatility and growing technological complexity to changes in data privacy policies and exponential improvements in AI (yes, ChatGPT, we’re talking about you – again!), this year has been a heady mix of uncertainty and excitement. This is especially true for […]
Paid search advertising and SEO are among the channels most likely to have reduced investment in 2023, according to Gartner’s latest CMO Spend and Strategy survey. But it’s not all bad news for search marketing. Search advertising. Although 26% of CMOs planned to reduce their investment in paid search, 40% of CMOs said they plan to […]
Google now supports Site names for subdomains on mobile devices, the search company just announced. Google wrote, “Site names are now supported for subdomains on mobile devices.” Google updated its help documentation to specify subdomains on mobile. Site names. Site names is the title and name of the site Google shows in the search results […]
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