Most of what people are calling “AI SEO” right now is just legacy SEO with new buzzwords. AI SEO is different. When you look at how AI Overviews, ChatGPT, Perplexity, and AI Mode actually source and compress information, there are things you can do that literally did not exist in the Google 10-blue-links world. This […]

AI Overviews, ChatGPT, zero-click results, and other recent developments have all triggered the latest wave of goodbyes to SEO. Except SEO isn’t dead. It might even be thriving.  Search engines still command approximately 88% of all search traffic. But alongside this, AI usage is almost doubling. So what gives?  Well, consumers don’t care about AEO […]

While some SEO influencers are selling panic and “AI-proof” gimmicks, the data from Google’s front lines tells a different, more strategic story.  The rapid integration of AI into search has created a wave of anxiety, making it increasingly difficult to distinguish between durable strategy and distracting noise.  The flood of information often leaves marketers unsure […]

People are already turning to AI to answer questions, compare products, and make decisions in seconds.  That shift exposes a fundamental problem: the web’s underlying structure was never built for machines.  As AI agents mature, the way information is delivered – and the need for traditional webpages – could change dramatically. Disruption is normal – […]

SEO is at an inflection point due to the rise of LLMs as search platforms. This has led to a lot of contradictory information about how we should approach LLMs and whether we should even continue to call their optimization “SEO.” As a consequence, I’ve been dedicating much of my day-to-day as an SEO consultant […]

Google Ads coach Jyll Saskin Gales spent 24 hours testing Google’s new “agentic” Ads Advisor — an experimental AI assistant designed to help advertisers optimize campaigns. Her verdict: promising, but far from perfect. Why we care. The Ads Advisor represents Google’s push toward agentic AI tools — systems that can act autonomously on users’ behalf. […]

Google says it’s dramatically cut down on mistaken advertiser suspensions — a long-standing frustration for many legitimate marketers using its platform. By the numbers: Incorrect account suspensions are down over 80%. Suspension appeals are being processed 70% faster. 99% of appeals are now resolved within 24 hours. Why we care. Advertisers depend on uninterrupted access […]

AI referral traffic accounts for just over 1% of all website visits across 10 major industries, according to a new Conductor AI search benchmark report. AI referral traffic. 1.08% of all web traffic came from AI referrals. Digging deeper: ChatGPT drove 87.4% of all AI referrals across the dataset. IT (2.8%) and Consumer Staples (1.9%) […]

Advertisers setting up Performance Max (PMax) campaigns in Google Ads are spotting something unexpected — video assets from their Twitter (X) ad accounts showing up in the “Suggested” section for creatives. How it works: The discovered videos were automatically uploaded to a YouTube channel associated with the advertiser’s account. A transparency message confirmed the data’s […]