On episode 340 of PPC Live The Podcast, I speak to Amanda Farley, CMO of Aimclear and a multi-award-winning marketing leader, brings a mix of honesty and expertise to the PPC Live conversation. A self-described T-shaped marketer, she combines deep PPC knowledge with broad experience across social, programmatic, PR, and integrated strategy. Her journey — from […]

Google Ads introduced multi-party approval, a security feature that requires a second administrator to approve high-risk account actions. These actions include adding or removing users and changing user roles. Why we care. As ad accounts grow in size and value, access control becomes a serious risk. One unauthorized, malicious, or accidental change can disrupt campaigns, […]

Google Ads has quietly rolled out multi-party approval, a security feature that requires a second administrator to approve certain high-risk account actions. These include adding or removing users and changing user roles. Why we care. As ad accounts grow larger — and more valuable — access control has become a bigger risk. A single unauthorized, […]

In 2015, PPC was a game of direct control. You told Google exactly which keywords to target, set manual bids at the keyword level, and capped spend with a daily budget. If you were good with spreadsheets and understood match types, you could build and manage 30,000-keyword accounts all day long. Those days are gone. In […]

Anthropic is drawing the line against advertising in AI chatbots. Claude will remain ad-free, the company said, even as rival AI platforms experiment with sponsored messages and branded placements inside conversations. Ads inside AI chats would erode trust, warp incentives, and clash with how people actually use assistants like Claude (for work, problem-solving, and sensitive […]

The U.S. Justice Department and a coalition of states plan to appeal a federal judge’s remedies ruling in the Google search antitrust case. The appeal challenges a decision that found Google illegally monopolized search but stopped short of imposing major structural changes, such as forcing a divestiture of Chrome or banning default search deals outright. […]

If your CPCs keep climbing, the cause may not be your bid strategy, your budget, or even your competitors. You might be suffering from low ad quality.  Let’s break down the most foundational — and most misunderstood — metric in your Google Ads account. If you want to stop overpaying Google and start winning auctions […]

As part of the v23 Ads API launch, Performance Max campaigns can now be reported by channel, including Search, YouTube, Display, Discover, Gmail, Maps, and Search Partners. Previously, performance data was largely grouped into a single mixed category. The change under the hood. Earlier API versions typically returned a MIXED value for the ad_network_type segment […]