In 1997, Apple launched a campaign that became cultural gospel. “Think Different” celebrated the rebels, the misfits, the troublemakers. The ones who saw things differently. The ones who changed the world.  Apple understood something fundamental: the constraints that limited imagination weren’t real. They were inherited. Accepted. Assumed. And the people who broke through weren’t smarter […]

Generative systems like ChatGPT, Gemini, Claude, and Perplexity are quietly taking over the early parts of discovery – the “what should I know?” stage that once sent millions of people to your website.  Visibility now isn’t just about who ranks. It’s about who gets referenced inside the models that guide those decisions. The metrics we’ve […]

Evaluating SEO tools has never been more complicated.  Costs keep rising, and promises for new AI features are everywhere. This combination is hardly convincing when you need leadership to approve a new tool or expand the budget for an existing one.  Your boss still expects SEO to show business impact – not how many keywords […]

In 2026 and well beyond, a core part of the performance marketer’s charter is learning to leverage AI to drive growth and efficiency.  Anyone who isn’t actively evaluating new AI tools to improve or streamline their PPC work is doing their brand or clients a disservice. The challenge is that keeping up with these tools […]

Google announced new weekly and monthly views within the Google Search Console performance reports adds weekly and monthly views. This gives you more granular data and analysis of your reports over a longer period of time, and not just the 24-hour view. What it looks like. Here are photos I took from the announcement which […]

Google is being forced to cap all default search and AI app deals at one year. This will end the long-term agreements (think: Apple, Samsung) that helped secure its default status on billions of devices. Just don’t expect this to end Google’s search dynasty anytime soon. Driving the news. Judge Amit Mehta on Friday called […]

AdWeek reported that Google told clients it plans to add ads to its Gemini AI chatbot in 2026, but Google’s top ads executive is publicly denying it. Driving the news. Google reps reportedly told major advertisers on recent calls that Gemini would get its own ad placements in 2026, according to Adweek. This is separate […]

Google is quietly testing a new way to make Shopping ads feel more local. Select ads using local inventory feeds now display the merchant’s city or town directly above the product title — think “London” or “Tonbridge” — giving shoppers a clearer sense of where the store is based. Why we care. The new location […]

LLMs like ChatGPT, Gemini, and Claude now sit across search, content generation, and recommendations.   Now, 80% of tech buyers rely on generative AI at least as much as traditional search to research vendors, according to a Responsive survey of B2B buyers.  This effective transfer of trust in AI discovery has become an enablement tool for […]

If it feels like the entire internet woke up one day and decided to start every sentence with “AI,” you’re not wrong. Marketers are being hit with a daily wave of LinkedIn thought leaders, half-baked prompt hacks, and promises that ChatGPT is either going to 10x your productivity or take your job entirely. And in […]