Historically, Google Search has driven innovation by rewarding high-quality content with visibility and traffic. In the last article in this series, we talked about the risks of Google AI over-personalizing results and reinforcing filter bubbles.  In this article, we’ll look at the opposite risk. If Google’s new AI results skew away from diversity and towards […]

With AI Max for Search now widely available in beta, advertisers are debating everything from performance comparisons to how it plays with existing keyword structures. Google Ads Liaison, Ginny Marvin is stepping in to clarify what AI Max is — and what it isn’t. What AI Max is designed to do. AI Max aims to […]

Automation has shaped PPC for decades, and the landscape keeps shifting. I’ve seen that evolution firsthand, from helping build the first AdWords Editor to developing early Google Ads scripts and writing about automation layering. Now we’re entering another major transition.  As AI changes how we search and get answers, it’s also transforming how automation itself […]

Leading SEO platform Semrush – the company that acquired Search Engine Land, MarTech, and Third Door Media in October 2024 – is being acquired by software company Adobe. Adobe announced the acquisition today. The all-cash deal is valued at about $1.9 billion and is expected to close in the first half of 2026, pending regulatory […]

Google is rolling out new Google Maps features that will show searchers more information about nearby businesses and events. Plus, Google is allowing reviewers to use nicknames instead of their real names when leaving a review. Know before you go. Google is rolling out the “know before you go” feature within Google Maps. This is […]

LLM-driven discovery is reshaping how readers find and evaluate information, yet most teams still don’t know what actually gets cited by ChatGPT.  While early theories suggest that structure, freshness, or authority signals are the primary drivers, the actual drivers have remained unclear. To bring more clarity, I audited 15 domains in September across ecommerce, cybersecurity […]

Affiliate marketing drives billions in sales – and billions more in hidden losses. Brand bidding, ad hijacking, coupon abuse, and more subtle forms of affiliate fraud can quietly drain ROI and distort attribution. For performance leaders, the question isn’t if this happens, but how much you’re already losing. This article breaks down the most common […]

Every few years, SEO gets a shiny new acronym. Voice search. AMP. E-A-T. Each promised to rewrite the rules, and each eventually found its way into the same corporate graveyard of experiments and half-baked roadmaps. I know, because I bought in. For a year and a half, I buried myself in schema markup—building page-level knowledge […]

I’ve straddled both the brand marketing and SEO industries for the past decade now. That dynamic has made it particularly interesting to watch how the concept of brand alignment has seeped into the search marketing vernacular.  To quote my favorite baseball player, Yogi Berra, “You can observe a lot just by watching.”  I’ve watched and […]

A new column called “Original Conversion Value” has started appearing inside Google Ads, giving advertisers a long-requested way to see the true, unadjusted value of their conversions. How it works. Google’s new formula strips everything back: Conversion Value – Rule Adjustments (value rules) – Lifecycle Goal Adjustments (e.g., NCA bonuses) = Original Conversion Value Why […]