The shift away from fully keyword-targeted search campaigns has been building for years – but this week, it reached a tipping point. Two account managers on my team, each handling different clients in different industries, came to me with the same uneasy admission.  They were leaning toward dropping some of their keyword search campaigns in […]

As SEO grows more collaborative and data-driven, more teams are operating remotely – sometimes by choice, sometimes by necessity. But managing SEO remotely brings its own challenges.  Drawing on eight years of leading fully remote SEO teams, here are 10 key aspects of your workflow, setup, and strategy to get right for long-term success. 1. […]

Google is rolling out two key updates to Performance Max (PMax) campaigns — adding Waze ad inventory for store goal campaigns and introducing channel performance reporting for greater visbility. Why we care. Advertisers using PMax for store goals in the U.S. can now reach drivers directly on Waze through “Promoted Places in Navigation” pins — […]

Google Ads is now prompting advertisers to create “investment strategies” when campaign budgets are limited — a fresh addition to the budget recommendations interface. How it works. When Google detects a budget-limited campaign, a new section appears with the message: “Grow your account by creating your own Google investment strategy.” Advertisers can click “Create investment […]

ChatGPT started mentioning more brands and websites over the past three months, while Google’s AI Mode narrowed its focus, according to new data from Semrush’s AI Visibility Index. Reddit, in particular, stood out: it dropped sharply as a source in ChatGPT but became one of the most frequently used sources in Google’s AI Mode. The […]

Building authority when no one’s heard of you can feel like trying to join a conversation that’s already halfway done.  You’ve got something worth saying, but no one’s listening yet. In SEO terms, that’s tough – you need visibility to earn trust, but you need trust to gain visibility. The good news: you don’t need […]

The idea of starting an article series about AI in a time when so many articles are being at least partially generated by AI and potentially primarily consumed by AI might cause one to pause and consider the value of the effort.  All of us digital marketers hope to find a future where we can […]

The holiday season is make-or-break for email marketers. With inboxes bursting from October through New Year’s, even your most dazzling email content could disappear into spam folders if your deliverability isn’t solid. Mailbox Providers (MBPs), such as Gmail, Yahoo and Outlook, receive an overwhelming volume of emails during peak seasons. Their systems work harder to […]

PPC automation is now the standard in 2026. We’ve evolved from simple automated rules to Smart Bidding, scripts, budget pacing, and now AI-driven creative.  The systems running our campaigns are, for the most part, surprisingly capable – even if it pains us to admit it. With that progress, the role of the PPC expert has […]