Amazon Ads launches AI tool that builds professional-quality ads

Amazon Ads has introduced an agentic AI tool in Creative Studio that lets advertisers produce professional-quality ads in hours instead of weeks.

The tool acts as a creative partner, generating ideas, storyboards, videos, and display ads using Amazon’s retail insights, shopper signals, and brand data.

Why we care. Campaigns that once required tens of thousands of dollars and specialized teams can now be created quickly and at no extra cost. This levels the playing field, giving smaller advertisers the same creative advantages previously reserved for large brands.

Details:

• Conversational AI: Click “chat” to brainstorm, review concepts, and iterate ads in real time.

• End-to-end ad production: From scripts and storyboards to visuals, animation, music, and voiceovers.

• Multi-format support: Works across Sponsored Brands, Sponsored Display, Amazon DSP, and Brand Stores.

Real-world impact. Early users say the tool enhances creativity and speeds production. Nestle Health Science noted it surfaced insights they hadn’t considered. Mid-market agencies reported they can now produce campaigns that previously were cost-prohibitive.

Tech behind it. Built on AWS using Amazon Bedrock models – including Amazon Nova and Anthropic Claude – the tool is in beta and joins Amazon’s suite of AI ad generators.

Bottom line. Amazon Ads’ agentic AI promises to make high-quality, strategic creative accessible to every advertiser, reducing cost, saving time, and encouraging experimentation.