Microsoft to retire its Advertising mobile app in early 2026

Microsoft is alerting users that the Microsoft Advertising mobile app will be shut down in January 2026, ending mobile-based campaign management for advertisers.

Why we care. Advertisers who rely on the mobile app for quick monitoring or urgent adjustments will need to shift workflows to the Microsoft Advertising web interface, the only remaining place to manage campaigns after the app is removed.

What’s changing: The app has been removed form both the Apple App store and Google Play. It will be retired entirely in January 2026, users will lose access to campaign management through the app, and Microsoft is directing advertisers to the web UI, which supports the full feature set. No equivalent mobile tool or lightweight version has been offered.

First seen. This update surfaced after screenshots of Microsoft’s email notice were shared by marketing specialist Ive Predovan with PPC News Feed.

The bottom line: If you manage Microsoft Ads from your phone, prepare to transition: the mobile app is going away, and the web interface is your only option moving forward.