Google releases AI shopping updates for the holidays

Google today released several new AI powered AI shopping search features across AI Mode, the Gemini app, and Google Search.

What’s new. Here are quick bullet points on what is new for this holiday season:

• AI Mode: you can describe what you’re looking for just as you’d say it to a friend and get an intelligently organized response that brings together visuals and all the details you need (like price, reviews and inventory info), helping you quickly and confidently decide what to buy.
• Gemini App shopping: Now Gemini can brainstorm gift ideas, easily compare products and answer your questions with shoppable links all within your chat.
• New agentic calling feature: Save time by asking Google to call stores on your behalf to check what’s in stock and if there are any promos.
• Use agentic AI to get a good deal. Just track the price of an item you want, and if the price falls within your budget from eligible U.S. merchants, you’ll get a notification and have the option to let Google buy it on your behalf securely with Google Pay.

Why we care. The holiday season is here, and many businesses live and die based on how well they perform during holiday shopping. Hopefully, these new AI features will help drive more traffic and revenue to your stores and won’t distract buyers from making purchases. That being said, you should try these features to find out where your website appears.

Google’s announcement. Let AI do the hard parts of your holiday shopping