Google’s virtual try-on adds shoes, expands internationally

Google’s AI-powered Try On feature, which lets users see how clothing items look on them, is adding shoes and expanding to Australia, Canada, and Japan.

How it works. The AI uses advanced shape and depth perception to show how items – now including sneakers and heels – fit your body.

• Users upload a full-length photo, tap “try it on,” and see themselves in the item in seconds.

Why we care. For advertisers, this opens up a new frontier in online shopping. Brands can showcase products in a way that feels personalized and interactive, increasing engagement and the likelihood of conversions. Try On data also provides insights into which styles are popular and how customers are experimenting with different looks – giving advertisers real-time feedback on trends and demand.

Bottom line. Google is turning online shopping into a more interactive experience, letting users virtually try billions of products before making a purchase – now in more countries and more categories.