Pinterest Ads cost data comes to Google Analytics

You can now pull Pinterest cost, click, and impression data directly into Google Analytics via Pinterest Ads Data Import.

Why we care. Bringing Pinterest Ads data into Analytics gives advertisers a unified view of performance across channels. But mismanaging imports can lead to duplicate or inaccurate reporting.

How it works. When you set up a Pinterest Ads Data Import, Google Analytics attempts to pull up to 24 months of historical campaign data. If the Pinterest API doesn’t support that full range, Analytics will extract as much as possible.

• If you have previously uploaded Pinterest cost data manually, you’ll need to delete those datasets first — otherwise, you risk double-counting spend because Analytics won’t deduplicate the two sources.

Setup checklist:

• Create both a Pinterest business and ad account.
• Have at least Editor-level access in your Google Analytics property.
• Ensure your Pinterest ad URLs include:
  • utm_source (required)
  • utm_medium (required)
  • utm_campaign (optional, recommended)
  • utm_id (optional, recommended)
• Make sure all paid Pinterest traffic uses consistent utm_source and utm_medium values (e.g., utm_source=Pinterest, utm_medium=paid).

Import process:

• Create a new data source → Admin > Data import > Cost data > Pinterest.
• Connect Pinterest → Sign in with Pinterest Ads credentials.
• Configure data → Select the ad account and align source/medium values with your UTMs.
• Review & import → Confirm fields, filters, and schedule. Imports complete in ~30 minutes, with data available in up to 24 hours.

Important caveats. Once created, connectors can’t be edited. To change ad account, source, or medium, you’ll need to delete and recreate the connector.

• Imported data will automatically map fields, but review carefully before finalizing.

The help doc. Import cost data from Pinterest Ads