Google Ads will recommend you link to your Google Analytics account with one click

Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The neat part is that the linking of your Google Ads and analytics account can be done with a single click.

How it works. Google will show this as a recommendation in the Recommendations section of the Campaigns page in the Google Ads console for eligible users. All you need to do is review the recommendation and click “Apply.”

What it looks like. Here is a screenshot of the recommendation:

Why we care. Google said advertisers “who link their Google Ads or Google Marketing Platform accounts to a Google Analytics property are correlated with a 23% increase in conversions and a 10% reduction in cost per conversion.”

Even if you don’t believe the stat, knowing how well your ad campaigns perform is a no-brainer. So make sure to track the success of your ad campaigns using GA4 or some other analytics tool.