Google Ads Masterclass: Local search strategies that convert by Digital Marketing Depot

Local search ads are about more than visibility — they’re about being the first choice when high-intent customers are ready to call. But for marketers, managing these campaigns at scale can be challenging. From competing in crowded categories to closing tracking gaps and proving ROAS, local search requires a different approach to connect intent with real business results.

In this Google Ads Masterclass, our experts will share best practices for turning local searches into appointments and sales. The session will cover strategies for optimizing campaigns, tracking every phone lead, and reducing wasted spend — with practical examples from multi-location and franchise businesses.

Attendees will learn how to:

• Optimize Google Ads for local intent and high-converting traffic
• Get credit for every phone lead and conversion to prove ROAS
• Scale local campaigns across multi-location and franchise businesses
• Reduce missed calls and convert more phone leads into customers or patients

Save your spot to learn how to make your local Google Ads budget go further — and drive measurable results.