Google Ads API to switch to a monthly release cycle

Google will switch to a monthly release cycle for the Google Ads API release schedule. This will result in more frequent releases, with more updates more often. This new release schedule begins in 2026.

The new schedule. The new schedule will have three to four major releases and several minor releases. This is the new schedule:

What Google said. Here is what Google wrote:

We will increase the number of major releases from 3 per year to 4 per year. The remaining releases will be minor releases, only adding incremental new non-breaking features. We have also adjusted the sunset schedules to avoid extra version migrations that will burden the API developers. Each major release will now be available for one year after the release.

With the new timeline, the tentative release schedule for 2026 will be as shown in the following table. Please keep in mind that these dates are only estimates and may be adjusted going forward. Additionally, releases may be added, removed, or switched between major and minor versions.

Sunset schedule. Google also its tentative sunset schedule for 2026:

Why we care. If you use the Google Ads API within your own custom software or in a third-party software application, you can expect to have access to more features and changes more frequently.

This may help you manage your campaigns in more ways in 2026.