The archetype vs persona debate and its impact on cross-channel teams

Personas vs Archetypes Personas A user persona is a hypothetical personification of a certain type of user. They’re given a specific fictitious identity – a ‘persona’ – which can include a name, age, job title, location, and biography. For example: Charlotte, 29, South-East England, Primary School Teacher. Lives with her partner and young child. Enjoys […]

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