With Google dominating the search engine market share, it’s no wonder that every business wants to appear in its search engine results pages as much as possible. But small- to medium-sized businesses need a well-designed strategy to compete against larger corporations. Pursuing both SEO and PPC can maximize visibility in search results, making the playing […]
It’s time to rethink how we approach backlinks. In this article, I’ll explain what link earning is, why it’s essential and the types of results you can generate. Link earning: What it is and how it differs from link building I’ve been building links for over 20 years, and I can tell you that it […]
Are you struggling to rank for featured snippets and missing out on valuable traffic? I used to spend countless hours trying to optimize my content, making educated guesses on how to win those elusive featured snippets. The process was time-consuming and very hit-or-miss. Now, I can harness ChatGPT – including its understanding of SEO and […]
Google will roll out a new update for the helpful content system in the coming months. This update will allow Google Search to “more deeply understands content created from a personal or expert point of view,” the company wrote. What is changing. Google said: “We’re also improving how we rank results in Search overall, with […]
Virtual events are great for education, global outreach and strengthening your brand awareness. But what they’re especially fantastic at is lead generation. In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. […]
Interaction to Next Paint (INP) will replace First Input Delay (FID) as a Core Web Vitals metric starting in March 2024, Google announced at Google I/O today. Google hinted at this change for about a year now. But now it’s official. What is Interaction to Next Paint? INP is a metric that uses data from […]
Google has removed the waitlist for Google Bard today at Google I/O, opening Bard to over 180 countries in US English, Japanese and Korean languages. Plus, Google Bard added support to show a more visual interface, Google Lens support, dark mode, and additional integrations and features, the search company announced. This is on top of […]
We’re expanding our ongoing work in information literacy to help people quickly and easily assess the context and credibility of images.
Google announced a few new features to the existing Google Search at I/O, in addition to the new Google Search generative experience. These new features include perspectives, about this image and AI-generated image labels. Perspectives Google added a new perspectives filter that lets searchers filter their search results to show results from videos, blogs and […]
Want to be one of the first to play with the new Google Search generative experience, which was previewed today at Google I/O? Google has opened a waitlist where you can sign up. Where to sign up. You can sign up in the Google Search Labs at labs.google.com/search by joining the “Experiment with Search Labs.” […]
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