Marketers may soon be able to run ads on video-streaming services specifically targeting LinkedIn users. A new ad product is about to be trialed by the social networking platform, which is owned by Microsoft, that will be aimed as reaching its 930 million subscribers when they watch movies and TV shows. Why we care: Marketers […]
Have you tried to use generative AI in your digital marketing but found that it behaves more like “spicy autocomplete” than actual intelligence? Try using disconfirming questions. Here’s how. The power of disconfirming questions Disconfirming questions challenge what you already believe or think is true. Instead of asking questions that agree with your ideas, disconfirming […]
AI is sure to have fundamental ripple effects in SEO, but I’m predicting that the importance of establishing authority won’t be diminished. Your content will now be battling with even more competition: AI results in the SERP and AI-produced content from other publishers. Delivering signals of authority and value will be more vital than ever. […]
Google Books has a collection of public domain and free-to-read books that provide context around Emancipation and the celebration of Juneteenth.
With never-ending changes across the search marketing ecosystem, including: July 1st marks the long-anticipated forced switch to GA4 Generative AI is taking the world by storm The future of SERPs and PPC is hanging in the balance The next major Google algorithm is just around the corner … now is the perfect time to sharpen your […]
When it comes to local SEO, it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and customers searching for your local business. Local competition is hotter than ever, and if you’re not on top of your rankings, you can bet your competitors are. Here are five local SEO tactics […]
Few buyer journeys start and end with clicking a giant “buy now” button at the top of a homepage or product page. A great blog alone won’t be enough to turn subscribers into buyers if the benefits of what is being sold aren’t crystal clear. The average user spends most of their journey in the […]
Google has filed a lawsuit to dissuade scammers from using Google Maps and Business Profiles to post fake businesses and fake reviews. Google said “bad actors posted more than 350 fraudulent Business Profiles and tried to bolster them with more than 14,000 fake reviews. The lawsuit. You can find the court document over here that […]
Looker Studio has rolled out a major update to its system, unveiling 170 new fields for reporting. In order to access the new data, users must refresh their GA4 data sources. Why we care: You can now create more in-depth, detailed Looker Studio reports because they will have access to data that previously wasn’t available. […]
Microsoft is reviewing different ways to implement conversational AI within the Microsoft advertising platform, Kya Sainsbury-Carter, corporate vice president of Microsoft advertising, told Greg Finn yesterday at SMX Advanced. That’s one thing we learned yesterday from the keynote, which explored how conversational AI might radically change search marketing. From higher CTRs to increased ROIs to […]
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