Link building is essential. While Google has made numerous advancements in machine learning and content comprehension, links remain a critical element of how Google ranks websites. We know that Google doesn’t want you to proactively build links. They want you to create high-quality content and hope for the best (i.e., build it and links will […]
Introducing the first generative AI chatbot for search marketers – the Search Engine Land ChatBot. Launched today in beta, we’re excited for you to test it out. About the chatbot. Our bot has been trained on the Search Engine Land content, allowing you to explore, experiment and learn more about search marketing. The chatbot that powers […]
Today’s economic headwinds make it more tempting to test new ad platforms, explore “shiny” new products and revise your original B2B marketing strategy. For risk-averse or conservative marketers, trying something new can be intimidating. Here are key considerations before expanding your B2B portfolio. Assessing your readiness for change B2B marketers tend to be conservative when […]
Google has updated its Shopping ads Policy Center and free listings Policy Center to improve transparency for advertisers and retailers. These updates provide clearer information about how Google enforces its policies. What’s new. Google has clarified the YouTube Shopping ads requirements and Discovery product ads format requirements to help retailers understand why their ads may […]
I’ve had access to Google’s new Search Generative Experience (SGE) for about a week now. I decided to “formally” put it to the test using the same 30 queries from my March mini-study comparing the top generative AI solutions. Those queries were designed to push the limits of each platform. In this article, I’ll share […]
Google has upgraded Google Search Console Insights to show more insights into your content even if you do not have an associated Google Analytics account assigned to that property. Google added a new report named “your growing content” that shows impression and click growth changes for your top content over a specific date range. Your […]
Building consumer trust is crucial for marketers. But how is that trust built in a future without cookies? This webinar will explore how brands can use choice, control, and transparency to create personalized, permission-based experiences that minimize compliance risk and drive marketing ROI without relying on third-party cookies. Learn more by registering for and attending […]
Successful search marketers need to keep up with the latest trends and tactics while seamlessly executing on a day-to-day basis. Make this the year you… Boost PPC productivity and performance with generative AI Increase SERP visibility with structured data and schema testing Effectively test different RSAs to boost PPC revenue Confidently configure GA4 for your business needs Optimize your […]
Announcing the 2023 Doodle for Google Finalists!
Microsoft released a number of improvements to Bing Chat, including an Android home widget, improved sports scores and other updates for SwiftKey, the company announced. This is in addition to the other changes, including Bing being added as the default search provider for ChatGPT. Android home widget. There is now a new Bing Chat widget […]
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