The clock is ticking for search marketers: July 1st marks the long-anticipated (read: dreaded?) forced switch to GA4, the 2023 Google Marketing Livestream has come and gone (what are the implications?), and generative AI is taking the world by storm (now is the time to pounce!). Join thousands of search marketers online next week for SMX Advanced — […]

Chrome extensions provide a quick and easy way to execute boring and repetitive tasks. Extensions can be a huge time saver in SEO. But many still don’t focus on building them. One reason is that some marketers are unable to code complex tools, so they use whatever tool is available. That said, you don’t always […]

Last month, I shared my first GPT-enabled Google Ads script. It identifies missing RSA headlines and suggests new variants. This month, I wanted to push the limits of GPT a little harder and see if I could get it to write my next script for me. Spoiler alert: It worked! But it needed some handholding […]

As marketers, we often work in the liminal space between businesses and customers. For you to succeed, both must be satisfied. The concerns of the business – revenue, growth, operations – mean little to customers, and the business often sees customers in return as line items in a financial report.  It’s a delicate balancing act […]

Instacart is adding generative AI to its search experience. Called Ask Instacart, the new search feature is designed to help answer shoppers’ grocery-related questions and give a boost to sponsored product campaigns. How it works. Just like with Google and Microsoft Bing, Instacart users will be able to search via natural language queries and get […]

Microsoft Bing has released a number of improvements to Bing Chat this week, including more chat turns, more visuals and expanding Bing Image Creator. More chat turns. Bing Chat now supports 30 chat turns per conversation, which is up from 20 chat turns per conversation. Plus, you are now allowed 300 total chat turns per […]