You’ve been tasked to optimize a site that is so massive it makes the Great Wall of China look like a picket fence. And it’s your sole responsibility. You need to make a big SEO impact with fewer resources. What do you do? In this article, I’ll share five approaches you can focus on when […]
Trust and credibility are traits everyone strives to earn in life. In SEO, backlinks are an essential part of earning those coveted traits. But many people overcomplicate how easy it is to generate backlinks. There’s no need to beg site owners with a digital tin cup asking for favors or shell out thousands of dollars […]
As Google continues to push for automation, advertisers have gotten more creative about making updated best practices, including smart bidding strategies, work for their companies and verticals. While value-based bidding has become a staple for ecommerce and retail brands, non-retail verticals have struggled to incorporate it effectively into their holistic PPC strategies. This article explores […]
While AI can assist in drafting marketing materials and offering prompt responses to customer inquiries, its capabilities extend far beyond these basic functions. Join this webinar as experts as they explore how GPT empowers marketers with powerful tools to act upon real-time insights and deliver personalized experiences on a large scale. Register and attend “Reshape […]
Google has rolled out AMP support in Google Analytics 4 (GA4) for all publishers. If you’re still using AMP you will now be able to continue measuring your performance in the same way as Universal Analytics (UA) when the forced GA4 migration deadline arrives on Saturday. Why we care. Bringing this integration to GA4 allows […]
Google is officially sunsetting Universal Analytics (UA) this Saturday, July 1. And if you haven’t yet switched to Google Analytics 4 (GA4), Google will do it for you. GA4 is a powerful analytics platform – but is it the right solution you – even if it is free? Fundamentally different from UA, GA4 requires you […]
If you looked over the agenda at SMX Advanced, held June 13-14, you probably spotted this trend: “AI” appears in the titles of 11 sessions, including “How generative AI will change SEO as a profession.” And this doesn’t include the titles of four other sessions on related topics like “Revolutionize your PPC game with GPT.” […]
The only constant in SEO is change. Take the classic case: Your page ranks top three, netting you 10x the traffic and leads and customers than competitors from positions six to ten. So you publish publish publish to build on past success. But two things happen: Your new content takes months (if not years) to […]
Google Ads is investigating reports that marketers can’t access their campaigns’ latest data. The issue first started to affect advertisers on June 23 at 4:26 a.m. ET, according to Google. In response, Google Ads said in a statement today at 7:13 am ET that it is looking into the matter to try and find a […]
Automation in digital advertising has become a lifeline. If you’re thinking of the latter without the former, you’re falling behind competitors. While the idea of robots stealing marketing jobs plagues worriers and late-embracers, automation frees up time for advertising teams to focus more on branding, strategy, data and, in turn, creative. PPC advertisers must embrace […]
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