Amazon has confirmed it is testing a new feature in its Shopping app – summaries of product reviews, generated by AI. The summary provides a summary of both positive and negative feedback about products. Beneath that is a note: “AI-generated from the text of customer reviews.” Why we care. Reviews are a key factor when […]
Search is in the midst of a content revolution. We’re at a time where content creators reign supreme and the search universe is no longer confined to the traditional boundaries of Google’s search engine results pages (SERPs). As SEOs, we’d be foolish to ignore the potentially seismic shifts we are seeing implemented, seemingly on a […]
Several DTC ecommerce advertisers are doing admirably well with Facebook Ads. But I don’t think any brand should depend on a single marketing platform. I’ve written before about how to bring winning Facebook assets over to Google using a Performance Max campaign that replicates the social experience as best as possible. Today, I want to […]
Imagine if you could merge work and pleasure, spending your afternoons basking in the sunshine or exploring a new city. You feel happy that business is taken care of and that you can relax and enjoy your surroundings stress-free. Well, imagine no longer. In this article, I’ll share tips from 10+ years of experience in […]
TikTok has launched a free AI tool that can create scripts in a matter of seconds. The feature, called Script Generator, is available to all TikTok Creative Center users with a desktop TikTok for Business account. Why we care: The Script Generator will make life easier for advertisers by generating scripts for them. And the […]
Searching for advanced, actionable tactics to take advantage of generative AI, transition to GA4, and drive more traffic, leads, and conversions? Search no more. Join us online – tomorrow and Wednesday, June 13-14 – for SMX Advanced – the only conference designed by advanced search marketers for search marketers. (Psst… Can’t attend live? Instant on-demand access is included for free, so you […]
A lot of what impacts SEO success is ultimately out of the hands of search professionals. We can have elaborate and robust SEO strategies in place. We can demonstrate substantial traffic growth. Our organic conversions can be higher than ever. All it takes is an errant noindex tag to decimate our success overnight. There are […]
The product feed is the single most essential element when it comes to listing shopping inventory on Google. However, feeds can be notoriously low-quality and heavily neglected. Shopping feeds work on multiple levels to help promote retail businesses, with paid and free listings. This, coupled with the emergence of more AI within Google Ads, propels […]
Since the beginning, search marketing’s central theme has been to help consumers find the information and products they seek. This is why quality score is an essential factor that benefits both the advertiser and the consumer. Quality score is a useful metric for PPC marketers looking to gauge how well their ad quality compares to […]
Google has expanded the video indexing report within Google Search Console to provide more detailed actions and reasons on what the issue may be with your videos not showing up in the Google search results. “We are breaking down the “Google could not determine the prominent video on the page” reason into three more specific […]
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