Are you looking to make your brand campaigns on Google Ads more efficient? As a European fintech business, we have used Google Ads as an acquisition lever. Initially, we found success with Googleâs target impression share for brand campaigns. However, in 2023, with profitability as our focus, we challenged the status quo. Our hypothesis was […]
SERP complexity and user engagement have never been more volatile. No-click searches are at an all-time high, above-the-fold visibility is fleeting and elusive and SERP composition has never been more complex. But the real question is, will your brand stand tall amongst the challengers or fall victim to complacency? The old adage of âgrow or […]
YouTube is testing a new feature that could help brands and creators engage with viewers while causing minimal disruption. YouTube will enable hyperlinking over single words or phrases in the comments section for the first time. Links will direct viewers to a YouTube search results page while still playing the video they were originally watching. […]
Implementing systems in your SEO business is crucial, but starting can feel overwhelming or confusing. You may have attempted it before but gave up due to the complexity or lack of guidance. Perhaps you made some initial progress, but the systems were not effectively implemented and followed. Systemizing your business well can provide ample time […]
Marketers are not happy with the Google Analytics 4 user interface (UI). In fact, social media has been inundated with complaints about the Universal Analytics replacement â but itâs concerns over the UI that have been dominating the conversation. So, is the GA4 UI really as bad as some are claiming? We spoke to three […]
Google is exploring alternatives or supplemental ways of controlling crawling and indexing beyond the 30 year standard of the robots.txt protocol. âWe believe itâs time for the web and AI communities to explore additional machine-readable means for web publisher choice and control for emerging AI and research use cases,â Google wrote. Engaging with the community. […]
Marketers have been growing increasingly concerned about advertising on Twitter. So much so, Twitterâs US ad revenue alone is down 59% year-on-year with huge brands such as Coca-Cola, Jeep and Unilever all pulling their campaigns, according to an internal presentation. But where are marketers going if Twitter is no longer their go-to option for advertising? […]
Despite constant reminders to create helpful content and the importance of E-E-A-T (expertise, experience, authoritativeness and trustworthiness) â Google Search still finds ways to rank content in top positions that shouldnât be there. Look no further than A Chronological List of Star Wars Movies & TV Shows, published yesterday on Gizmodo (note: it was updated today […]
Google Analytics 4 is better than Universal Analytics â at least, thatâs what some marketers have been telling Search Engine Land. While the new platform certainly has its fair share of haters, some advertisers seem to absolutely adore it and have been showering the tool with praise. If youâre scratching your head wondering how on Earth […]
Keyword research is the compass that guides SEO strategies. Excel has been an indispensable tool for marketers, aiding in organizing, analyzing, and presenting keyword data. Enter artificial intelligence (AI). By blending traditional Excel formulas with AI insights, digital marketers can unlock an even more potent combination for superior SEO performance. This comprehensive guide will explore […]
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