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Google: 39 million advertisers suspended; 5.5 billion ads removed in 2024

Google’s 2024 Ads Safety Report, released today, shows a massive uptick in how AI – particularly large language models (LLMs) – is helping the company block policy-violating ads before serving a single ad, thanks to earlier fraud detection at the account setup stage. By the numbers. Google Ads last year: Removed 5.1 billion bad ads Restricted 9.1 […]

Why AI will break the traditional SEO agency model

As AI-powered SEO platforms evolve, they’re rewriting the economics of search engine optimization. This transformation threatens to upend the traditional agency model in three ways: Dramatically lower costs. Automate technical capabilities. Provide unbiased, data-driven decisions. Yet, this disruption might lead to industry consolidation and expansion as fewer but larger agencies emerge to serve an expanding […]

Google sends personalized growth plans to advertisers, pushing AI-driven solutions

Advertisers are receiving step-by-step guidance emails from Google Ads aimed at improving campaign performance over a three-month period. The details. Google Ads is sending emails with the subject line “Personalised action plan for growth” to business advertisers, according to an X post from Govind Singh Panwar. The email contains: A three-month structured improvement plan delivered […]

Google Search to redirect its country level TLDs to Google.com

Google will begin redirecting its country code top-level domain names (ccTLD) versions of its Google domain to Google.com. That means if you frequent google.fr (in France), google.ng (in Nigeria) and so on, you will be redirected to Google.com. Why the change. Google said, “Over the years, our ability to provide a local experience has improved. In […]

AI agents in SEO: What you need to know

You’ve probably been hearing a lot about AI agents lately – whether in your workplace conversations or scrolling through your social feeds (hopefully both).  While there’s no shortage of articles discussing their general benefits, there’s surprisingly little coverage on what they mean specifically for SEO – where their impact is not just significant, but amplified. […]

How and why to ‘be the primary source’ for organic search

“Just Google it” – ah, so 2021.  These days, organic search and discovery – although still largely conducted on Google – have fanned out to many sources, with user behavior more multi-layered and dynamic than ever. SEO professionals these days need to follow course. Consider a user who:  Starts by watching a TikTok video of […]

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