Questions, shrugs and what comes next: A quarter century of change
Since Google was founded, we’ve worked to answer hard questions, help people get answers to theirs, and move technology forward for the world.
How Google SGE will impact your traffic – and 3 SGE recovery case studies
Much has been written about Google Search Generative Experience (SGE), but the most important questions remains unanswered: If and when Google SGE goes live, how will it impact organic traffic? Will our traffic drop, and if so, by how much? And what can we do about it? This article presents a framework that can provide […]
Is Google’s new AI chatbot the Bard of the digital age? by First Page
In the ever-evolving realm of artificial intelligence (AI), launching new technologies is no longer an anomaly but a relentless pursuit of innovation. Amid this technological maelstrom stands Google’s latest creation, Google Bard, a name reminiscent of the ancient bards renowned for their poetry and storytelling. As a multifaceted tool developed and launched by Google AI […]
4 top affiliate search partners to consider: A breakdown
Q4 is looming, and many brands are strategizing how to optimize their budgets to get more traffic to their products when buyer intent soars. One humble suggestion from this longtime affiliate marketer: TM+ partners (also known as Trademark+ partners or affiliate search partners), who work with brands to bid on brand keywords to drive traffic […]
Increasing SERP visibility with structured data and schema testing
A steady decline in organic click-through rate has posed a real challenge for SEOs over the last few years. With organic ranking becoming increasingly competitive, the best way SEOs can continue to excel is to shift their focus to SERP features and rich results, according to Tanner Zoromski, SEO manager at Merkle, a customer experience […]
The trifecta of keyword research strategy: Volume, difficulty, intent
Search marketing is an ever-changing industry, but even amid the generative AI movement, one thing remains constant: keywords. Identifying the most valuable keywords for your business can make or break your visibility and online presence and put distance between you and your competition. But only when it’s appropriately harnessed. Learning to do strategic keyword research […]
Universal Analytics still processing data two months after ‘sunset’
Universal Analytics is still processing data two months after Google advised it would sunset. The search engine had warned that everyone would be forced to migrate over to Google Analytics 4 by 30 June 2023 or else they would lose the ability to track the performance of their websites and campaigns. However, two months later, […]
How to structure people operations to scale SEO success
We often hear that SEO takes several months to a year to have an impact. But that’s not entirely true. Technically speaking, results are possible within days if you get content live and indexed quickly. But ironically, that’s often the part that gets stalled. Things just simply don’t go live – sometimes for months or […]
How to avoid decision fatigue in SEO
Decision fatigue refers to the progressive decline in the quality of choices made by an individual, brought on by the sheer volume of decisions one must make. Essentially, the brain has a finite reserve of decision-making power, and as one navigates through many choices, this cognitive reserve becomes increasingly depleted. As a result, the quality […]
Discover the benefits of consent-based marketing: Privacy and personalization by Cynthia Ramsaran
In the age of data privacy regulations and increasing consumer concerns, brands must find ways to use first-party data while protecting consumer rights. Join experts who will dive into the power of first-party data and how to use it in a privacy-first manner. The panel will explore the importance of transparency, consent, and data security […]
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