One of the fastest developing and potentially essential shifts in search marketing is artificial intelligence (AI), specifically generative AI. Generative AI is poised to change the nature of the search engine results page (SERP). Thus, strategies for managing digital marketing campaigns must also evolve. We see it now with the new Bing, powered by ChatGPT, […]
Marketers have criticized Google Analytics 4 since it was released in late 2020. The list of complaints is long â from the move from user tracking to event tracking, to the missing standard reports, and the replacement of bounce rate with engagement rate, to name just a few. GA4 is the predominant platform for measuring website performance […]
Threads is implementing branded content tools to give marketers access to paid promotion opportunities. Metaâs new social platform doesnât serve ads yet. However, this feature will enable brands to explore the possibility of running influencer campaigns. Why we care. Meta is waiting until Threads reaches a critical mass before selling ad space, which is proving […]
Communicating with your customers across channels is crucial to providing positive experiences. However, often this means regularly replicating and syncing customer data across different systems in order to deliver differentiated and personalized campaigns. But with all of this data movement, you end up stuck with a version of (not so real) âreal-timeâ marketing data. The […]
Amazon Prime Day 2023 broke records to become the retailerâs most successful to date. The two-day event, which took place on July 11 and 12, saw year-on-year spending shoot up by 6.1% to $12.7 billion in the U.S., according to Adobe Analytics data. Prime members splashed out on more than 375 million products worldwide and saved […]
Repetitive advertising on streaming platforms can damage a brandâs reputation, according to a new study. Overexposure to the same ad campaigns was described as âannoyingâ and âdisruptiveâ by participants in a new joint study, conducted by IPGâs Magna unit and ad tech firm Nexxen, called Itâs All in the Delivery: How Repeating Ads Affect CTV […]
The boom of generative AI products over the past few months has prompted many websites to take countermeasures. The basic concern goes like this: AI products depend on consuming large volumes of content to train their language models (the so-called large language models, or LLMs for short), and this content has to come from somewhere. […]
Enterprise SEO plays by different rules. Strategies that may work for small or niche websites wonât always work at scale. So what exactly can happen when enterprise SEO gets too big? In this article, Iâll share three real-life examples. Then, youâll learn a potential antidote for more efficient management of SEO at scale. Facing the […]
The short visuals paired with instant verification via comments have positioned TikTok as a challenger in the search industry in a way no other social platform has been able to achieve. Todayâs headlines may focus on how Gen Z uses TikTok as a search engine, but itâs not limited to Gen Z. Millennials are TikToking. […]
Google is rolling out Bard to more countries, in more languages, and adding a bunch of new features. Google is âannouncing Bardâs biggest expansion to date,â Google wrote. In fact, Google said Bard is ânow available in most of the world,â and in âmost widely spoken languages.â Wider availability Google Bard is now available in […]
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