SMX Next returns online Nov. 14-15, focusing on whatâs working in search now and how to prepare for 2024. Search marketing is ever-changing. And weâve seen a lot of big changes so far in 2023 including algorithm updates, the use of generative AI, New Bing and Googleâs Search Generative Experience. Oh, and the end of […]
When your industry is over-saturated, chances for ranking higher on search engines become harder. SEO tools give you keywords variations of your main keyword. But in order to attract new users, you need new keywords that people search while, at the same time, none of your competitors is targeting. The challenge is this: how do […]
How does SEO content help increase sales? Many brands make the mistake of relegating search engine optimization (SEO) to ranking websites and driving targeted traffic. They never align it with their sales efforts, leaving a huge gap in their business growth strategy. However, if executed well, SEO can help you significantly boost your sales. And […]
Google has confirmed it fixed the ongoing issue with Google News indexing. This resulted in many publishers seeing massive traffic declines from Google News for a three-week period, starting around June 21st. The update. Google posted an update at 5:06 pm ET today, saying, âWe fixed the issue with News indexing. There will be no […]
A brand SERP is the results Google serves when a user searches for your brand name. A digital strategy is how a brand positions itself across the online ecosystem. I have been talking about brand SERPs since 2013. Iâve learned that a brand SERP isnât just a âpretty Google Business Card.â When you bake SEO […]
SEO conversions and tracking go well beyond a direct sale or lead in your pipeline. They can be: Newsletter and SMS subscribers that turn into sales. Win-back campaigns where customers havenât shopped yet or rediscovered you. Bringing job seekers to your job listing pages, resulting in lower costs of hiring new employees. If you only […]
One of the fastest developing and potentially essential shifts in search marketing is artificial intelligence (AI), specifically generative AI. Generative AI is poised to change the nature of the search engine results page (SERP). Thus, strategies for managing digital marketing campaigns must also evolve. We see it now with the new Bing, powered by ChatGPT, […]
Marketers have criticized Google Analytics 4 since it was released in late 2020. The list of complaints is long â from the move from user tracking to event tracking, to the missing standard reports, and the replacement of bounce rate with engagement rate, to name just a few. GA4 is the predominant platform for measuring website performance […]
Threads is implementing branded content tools to give marketers access to paid promotion opportunities. Metaâs new social platform doesnât serve ads yet. However, this feature will enable brands to explore the possibility of running influencer campaigns. Why we care. Meta is waiting until Threads reaches a critical mass before selling ad space, which is proving […]
Communicating with your customers across channels is crucial to providing positive experiences. However, often this means regularly replicating and syncing customer data across different systems in order to deliver differentiated and personalized campaigns. But with all of this data movement, you end up stuck with a version of (not so real) âreal-timeâ marketing data. The […]
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