Link building is a consistent and proactive practice that requires time, effort and resources. It remains a fundamental aspect of SEO, but success doesn’t come easily.  As you fine-tune your SEO action plan for the rest of the year, consider ways to win – or fail – at link building.  Fails: Common link building mistakes […]

Are your Google Shopping campaigns profitable?  Tracking your PPC performance will help you make better business decisions.  You can unlock data beyond basic revenue metrics by implementing margin-based structures and advanced tracking methods.  This article discusses three strategies to approach profitability-based tracking and campaign structuring methods. 1. Profitability-based account structures The easiest and fastest way […]

Google Analytics 4 has unveiled eight new features to improve app campaign measurement and performance. The additional AI-powered insights have been set up to give marketers a better understanding of how users behave across both web and app – all in one place. Why we care. The more insights you have into who your target […]

Meta has rolled out a new AI tool that enables marketers to create music using text prompts. The new system, which is called AudioCraft, uses three models, AudioGen, EnCodec and MusicGen to produce high-quality, realistic sound effects, compression and generation, in addition to music. All music used to train MusicGen is owned by Meta and […]

Since its inception in 2015, the Search Engine Land Awards have recognized exceptional marketers on an annual basis — showcasing outstanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest honor in search. But the road between deciding to begin an application and winning the award can be a long […]