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How AI search responds when you make a site more crawlable

Crawl waste – basically, cluttering your crawlable content with tons of non-indexed pages – is one of the most insidious SEO pitfalls. We know (because we do it all the time for my agency’s clients) that reducing the number of non-indexed pages and highlighting richer, authoritative content is a factor in improving rankings and visibility […]

Google is still 210x bigger than ChatGPT in search

ChatGPT now processes 66 million “search-like” prompts per day, while Google still processes about 14 billion searches daily – roughly 210 times more. That’s the latest AI search reality check, via Rand Fishkin, CEO and co-founder of SparkToro. By the numbers. Google processes ~210x more searches than ChatGPT. Even DuckDuckGo outpaces ChatGPT in referrals, per […]

When SEO becomes just content production – and how to break free

Content has long been the fuel for SEO, and its importance continues as AI-driven search relies on rich, trustworthy information.  I’ve always believed in doing the “good” and “right” things when it comes to creating content at scale – but even good things can become problems when overdone. Too often, SEO and AI visibility efforts […]

Rethinking the funnel with LLM tracking analytics by Semrush Enterprise

For a decade, marketing strategy was engineered to master Google’s “messy middle.” Today, the customer’s exploration and evaluation journey has migrated from the open web (PPC, Reddit, YouTube, websites) into closed AI environments (ChatGPT, AI Mode, Perplexity), making direct observation impossible.  Your marketing analytics stack faces funnel blindness. You must reconstruct customer journeys from fragmented […]

Google Ads will recommend you link to your Google Analytics account with one click

Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The neat part is that the linking of your Google Ads and analytics account can be done with a single click. How it works. Google will show this as a recommendation in the Recommendations section of […]

OpenAI is staffing up to turn ChatGPT into an ad platform

OpenAI is hiring a Growth Paid Marketing Platform Engineer to help develop tools for ad platform integration, campaign management, and real-time attribution. The role is part of a new ChatGPT growth team tasked with building the backbone of OpenAI’s in-house paid marketing platform. Why we care. OpenAI wants to monetize free users via ChatGPT ads […]

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