The concept of the funnel is so fundamental to digital marketing, it’s hard to imagine a world where it doesn’t serve as the go-to metaphor for lead generation and capture. There’s only one problem: it doesn’t fit with the way real humans engage with information on today’s internet. With access to more data than ever […]

Google released comprehensive answers to the most frequent questions about Performance Max, based on feedback from webinars, advertiser roundtables, and account team interactions. The big picture. Performance Max has become a central piece of Google’s advertising ecosystem, but marketers have expressed concerns about its “black box” nature and effectiveness across different business goals. Why we […]

Third-party tools have always been valuable in B2B PPC, but in 2025, they’re essential.  With third-party cookies fading, cross-channel attribution still a mess, and competitors constantly pivoting, advertisers who rely only on platform-native tools are leaving massive optimization opportunities on the table. To stay ahead, you need the right external tools. This article breaks down […]

Google is capping Customer Match list durations at 540 days, a significant shift that could impact advertisers’ targeting strategies and campaign performance. By the numbers: New maximum duration: 540 days Implementation date: April 7, 2025 Affects: All Google Ads and Display & Video 360 platforms The big picture. The change aligns with growing privacy concerns […]

Reddit reported its earnings last night, and while it underperformed in terms of user growth (thanks to Google), the earnings report seemed to highlight how much OpenAI is paying Reddit to license its content. As per Adweek, between Google and OpenAI, its AI licensing deal brings in about 10% of its revenue. 10% of its […]

AI image generation is making it easier than ever to create high-quality visuals. Whether you’re working on blog posts, marketing materials, social media, or product design, these tools help you produce stunning images in seconds. But with so many options available, which AI image generators stand out in 2025? Let’s take a look at the […]

Google Ad Manager and other ad services, including Campaign Manager 360 and Display & Video 360, are experiencing technical issues, causing disruptions for advertisers and publishers. What’s happening. Google Ad Manager. Users have reported error messages, high latency, and other unexpected behavior since 10:00 UTC on Feb. 12. Some hosted video creatives are stuck in […]

Google Analytics now allows administrators and editors to customize report collections and groupings, making navigation more tailored to business needs as announced by Carly Boddy, Product Manager at Google Analytics. How it works. Creating a Collection: Admins and editors can create up to seven collections per property. Navigate to Library in the left-side menu. Click […]

YouTube citations in Google AI Overviews grew 25.21% since Jan. 1 – and this surge was particularly seen in the healthcare industry, according to new data from enterprise SEO platform BrightEdge. Why we care. Even though Google’s lawyer said less than 1% of YouTube video views come from search, Google continues to give preference to videos […]

Google Ads rolled out a new Performance Max Usefulness Indicator, designed to help advertisers assess the incremental traffic impact of their search themes. The big picture: Performance Max campaigns already leverage AI to automate ad placements across Google’s properties. The new indicator evaluates whether added search themes generate new, incremental traffic or simply overlap with […]