Google is preparing a new Search bidding model called Journey Aware Bidding, designed to factor in the entire customer journey — not just the final biddable conversion — to improve prediction accuracy and campaign performance. How it works: Journey Aware Bidding learns from your primary conversion goal plus additional, non-biddable journey stages. Advertisers who fully […]

Google submitted a compliance plan to the European Commission that proposes changes to its ad-tech operations — but rejects calls to break up its business How it works: Google is offering product-level changes — for example, giving publishers the ability to set different minimum prices for different bidders in Google Ad Manager. It’s also proposing […]

Undoubtedly, one of the hot topics in SEO over the last few months has been how to influence LLM answers. Every SEO is trying to come up with strategies. Many have created their own tools using “vibe coding,” where they test their hypotheses and engage in heated debates about what each LLM and Google use […]

A leaked file reveals the user interactions that OpenAI is tracking, including how often ChatGPT displays publisher links and how few users actually click on them. By the numbers. ChatGPT shows links, but hardly anyone clicks on them. For one top-performing page, the OpenAI file reports: 610,775 total link impressions 4,238 total clicks 0.69% overall […]

Microsoft Advertising is rolling out Image Animation, a new Copilot-powered feature that automatically converts static images into short, dynamic video assets — giving advertisers a faster path into video without traditional production. How it works: Copilot transforms existing static images into scroll-stopping animated video formats. The tool extends the lifespan of strong image creatives by […]

Google is releasing some new ways to book your flights and hotels through AI Mode, plus new tools to plan your travel and find travel deals. These updates include Canvas in AI Mode for travel, flight deals rolling out globally, agentic booking for dinner reservations, flights and hotels. Some of these features are similar to […]

Whether it’s Google signing Reddit to a deal to deepen its AI partnership, more traditional SEO results that have favored Reddit content, or Reddit’s share of ChatGPT references (down but still leading among social platforms), there are plenty of compelling reasons to prioritize Reddit in your organic strategy. That’s why it’s one of the first […]

“Work smarter, not harder” isn’t just a catchy phrase – it’s a survival tactic for content marketers.  Keeping up with a full content calendar can feel relentless, and constantly creating new material is a fast track to burnout.  That’s where content repurposing comes in, helping you get more mileage out of what you already have. […]

Custom annotations are finally live within Google Search Console’s performance reports. You can now annotate reports directly within Search Console to avoid forgetting important key events; such as coding changes, algorithm updates, bugs on your website or more. What are custom annotations. Google explained that custom annotations are “Notes you create yourself to mark important […]