I expected the dark-themed landing page to lose.  Everything I knew about conversion optimization said the light background should win.  Light themes are standard for B2B lead generation pages because they offer better readability, cleaner visual hierarchy, and align with accessibility standards.  Unbounce’s analysis of 41,000 landing pages establishes baseline patterns favoring light backgrounds. It […]

One of the major things we talk about with large language models (LLMs) is content creation at scale, and it’s easy for that to become a crutch.  We’re all time poor and looking for ways to make our lives easier – so what if you could use tools like Claude and ChatGPT to frame your […]

Semify acquired Dragon Metrics, a Hong Kong–based SEO, AI, and PPC reporting platform known for its international reach. The move boosts Semify’s reporting strength and AI optimization tools as the search landscape shifts more toward AI. Why we care. Dragon Metrics customers can expect business as usual, plus faster product updates. Co-founder Simon Lesser said […]

Shopify is expanding its advertising ambitions with the launch of the Shopify Product Network, a new system that surfaces products from across participating merchants—even if the item isn’t carried by the store a shopper is currently visiting. The pitch. If a shopper searches for “organic cleaning supplies” on a Shopify store that doesn’t carry that […]

LinkedIn is introducing new ad innovations designed to help B2B marketers strengthen brand awareness, personalize messaging, and accelerate creative workflows — all aimed at reaching potential buyers earlier in the funnel. What’s new: Reserved Ads give marketers front-row placement in the LinkedIn feed, ensuring premium visibility, predictable impressions, and a higher share of top-of-feed attention […]

Google is releasing the Google Ads API Developer Assistant v1.0, a new Gemini CLI extension that lets developers interact with the Ads API using natural language — turning plain-English prompts into answers, code, and even live API calls. How it works: The assistant sits inside the Gemini CLI and uses project context from GEMINI.md and […]

Instagram launched Your Algorithm in the U.S. today, a tool that lets people see – and directly edit – the topics shaping their Reels recommendations. Why we care. This could reshape how users discover content. When people signal interest in specific niches, hobbies, or brands – from running shoes to vintage clothing to home organizers […]

We are announcing new tools and partnerships to help connect you with your favorite sources and explore the web.

With generative AI tools attracting hundreds of millions of users and AI-enhanced results appearing in more search experiences, the way people discover brands is changing. Traditional SEO metrics alone no longer capture this full picture. Welcome to the era of generative engine optimization (GEO). If you aren’t tracking your brand’s visibility across AI search engines, […]

Pinterest attracts users who want inspiration and solutions, not passive browsing.  The platform now reaches 600 million monthly active users, many of whom arrive with clear intent to research, plan, or purchase.  That makes its ad formats especially valuable for marketers who want to appear in moments when people are actively looking for ideas and […]