There are so many ways to reach your ideal customer using audience targeting in Google Ads. We’ve recently covered Detailed demographic segments, Lookalike segments and Engaged Audiences, Today, we’re exploring how to use Life Events segments effectively. This article will cover: What are Life Events segments in Google Ads? How are Life Events different from […]

The platform behind your site plays a bigger role than you might think. From site speed and mobile responsiveness to content scalability and technical SEO, the foundation you choose can make or break your organic performance. If your goal is seamless, secure, and engaging digital experiences that also support strong search visibility, it’s time to […]

Google search ad spending grew 9% year over year in Q1 2025, according to new data from digital marketing agency Tinuiti. Increasing costs, rather than click volume, drove most of that growth. Google Search overall: Google Search spending grew by 9% YoY in Q1 2025 (down slightly from 10% in Q4 2024). Click growth was […]

OpenAI’s ChatGPT search had 41.3 million average monthly users across the EU between October and March. That’s nearly 4x growth from the prior six-month stretch, when it reported having 11.2 million users. Why we care. Brands and businesses need to understand how (or whether) their content is being surfaced in AI-generated responses. ChatGPT search is […]

ChatGPT can now personalize searches using your memories. Memory with Search is a new addition to ChatGPT search, and was quietly added as an update in its changelog. What is Memory with Search. ChatGPT said it can “use memories to inform search queries when ChatGPT searches the web using their-party search providers.” Not a lot […]

Google has rolled out a new feature for Google Business Profile verifications. When you verify using video verification, you can now preview that video before you submit the video for review. Google is calling this “Video Previews.” Video Previews. Video Previews give you the option to review the video you are about to submit to […]

Educational videos are among the top 10 most-consumed video content formats globally, according to Statista.  And it makes sense. Video is one of the fastest, most engaging ways to teach, demonstrate, and connect.  But for creators and businesses alike, making a video that actually works (as in: educates, retains, or converts) requires more than hitting […]

With YouTube Shorts now reaching 2 billion monthly users and generating approximately 70 billion daily views, this rapidly growing format represents an untapped opportunity for many brands. When used effectively, Shorts unlock multiple benefits that other platforms can’t match: Faster channel growth. Higher engagement rates. New monetization streams. A massive established user base of over […]

Google will now allow relevant Search ads from advertisers who showed amongst top ads to also participate in the bottom ads auction. As a reminder, the definition of top ads changed about a year ago, as Google began mixing ads in various organic positions throughout the search results. With this change, Google also reminded us […]

The U.S. Department of Justice and a coalition of states unveiled their proposed remedies today aimed at dismantling Google’s illegal monopoly in search and search advertising. These include breaking off Chrome and banning default search payments. The remedies. They break down into five categories meant to enable and increase competition: Distribution remedies. This would mean ending payments […]