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Google sends 831x more visitors than AI systems: Report

Google sends publishers 831x more visitors than AI systems, according to TollBit’s State of the Bots Q2 2025 report. Even though AI referrals barely register next to Google’s, bots are hammering publisher sites — pushing costs higher, scraping more content, and often ignoring rules meant to limit them. Scraping up, referrals down. AI is scraping […]

Google Ads to enforce new requirements for Message assets

Google Ads will launch a new Message asset requirements help center and begin enforcing stricter policies for message assets. Why we care. Advertisers relying on message assets risk having them blocked if they don’t meet the updated requirements. Ensuring compliance will be critical to maintaining campaign reach and performance. The details. Enforcement begins Oct. 30 […]

LinkedIn Ads retargeting: How to reach prospects at every funnel stage

Most B2B marketers know LinkedIn Ads for its strong prospecting capabilities. But one of its most powerful features – retargeting – is often overlooked. Beyond website visitors, LinkedIn offers creative retargeting options to keep prospects moving through the funnel. This article shows how to structure retargeting across every stage and what to offer audiences along […]

YouTube dominates AI search with 200x citation advantage: Data

YouTube is cited 200x more than any other video platform in AI search results, according to new data from enterprise SEO platform BrightEdge. YouTube was: Cited 200 times more than any other video platform by ChatGPT, Perplexity, and Google’s AI products. Present across all platforms and essentially the only video source that matters. Competitors barely […]

Google’s Liz Reid: AI isn’t replacing search – it’s augmenting it

AI is reshaping how billions of people find information, but it isn’t killing the blue link. That’s according to Liz Reid, Google’s head of Search, in a new The Economic Times podcast interview. Why we care. We’re in a massive transitional period. If you believe Google, AI isn’t shrinking the pie – it’s expanding opportunities […]

Google Ads Performance Max gets asset and channel reporting

New asset and channel reporting improvements are rolling out to Google Ads Performance Max. This update should make it easier to optimize budgets, identify underperforming elements, and maximize ROI across Google’s full network – Search, Display, Discover, Gmail, YouTube, and Maps. Why we care. These updates make Performance Max feel a lot less like a black […]

Google Ads tests new Labs hub for experimental features

Google is piloting a Labs section inside the Google Ads platform, giving advertisers a centralized place to access early-stage experiments and tools. Why we care. Instead of quietly testing features across scattered accounts, Google appears to be consolidating experiments into a single hub, making it easier for advertisers to discover and try new features before […]

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