Elon Musk has significantly discounted ad prices on X â the social networking platform previously known as Twitter. For a limited time only, select marketers in the U.S. and UK can save up to 50% off of new bookings until July 31. The platform reportedly claims it is running these promotions to boost reach for […]
Microsoft Ads is trialling a new dashboard for advertisers called UET Insights. The new feature, which will display data collected through its Universal Event Tracking Tag, aims to help marketers better understand their campaignâs performance in terms of engagement. The dashboard. Data will be available in near real-time and wonât be sampled on the new dashboard. […]
Google will exclude gameplay imagery from its Shocking Content policy next month. The Publisher Restrictions guidelines will be updated to include the exception on August 30, the Ads Manager team has confirmed to Search Engine Land. Why we care. Itâs important for marketers to ensure they are staying compliant with Google policy changes to avoid […]
âBroad match gives you the most relevant reach and conversions within your performance goals.â â Google Marketing Live 2023 This is how Google describes broad match in their Google Marketing Live 2023 recap. Wait, what? Broad match gives the most relevant reach? PPC marketers know it inherently canât be the most relevant â or at […]
Google reviews are easy to influence and can impact your local search rankings. They also matter significantly more than you might think. Building a strong review strategy is a crucial part of your SEO efforts that you might be overlooking. Invest time and energy in acquiring new reviews and retaining existing ones to enhance your […]
Going from an SEO professional to a manager of an SEO team, you need to shift your mindset, lean into your new role, and build trust with your team. Moving from focusing on your own output to your teamâs needs can help you succeed in your new role. Transitioning from an SEO professional to manager […]
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Metaâs ad revenue increased by 12% in the second quarter of 2023 compared to the year-earlier period, surpassing expectations. Advertising revenue for Q2 2023 was $31.5 billion compared to $28.2 billion in the same period in 2022. This success helped drive total Meta revenue to grow 11% year-on-year from $28.8 billion in Q2 2022 to […]
Microsoftâs advertising business failed to perform as well as expected in the second quarter of 2023. Advertising and news search revenue rose by $86 million â an increase of 3% â including traffic acquisition costs that Microsoft pays to publishers. Meanwhile search and news advertising revenue â excluding traffic acquisition costs â was up by […]
OpenAIâs AI Text Classifier is no longer available. The tool failed to accurately classify whether a human or AI wrote submitted text, the company confirmed. Page not found. The classifier page now shows a âPage Not Found â We couldnât find the page you were looking forâ message, rather than the tool. What happened. OpenAI added […]
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