Google’s AI Overviews continue to disrupt search as we know it. For advertisers, the landscape is shifting fast, with AI-generated answers now appearing on more queries and across more industries. Early Adthena data shows Paid Search click-through rates could decline by 8–12 percentage points (roughly a 20–40% relative drop) as AI-generated answers take up more […]

John Mueller from Google posted an SEO tip and reminder for those who use cloud services, such as AWS, Azure, Google Cloud or others, to host images, videos or other content. John explained that you should probably verify those within Google Search Console. This will give you the ability to track the performance of those […]

Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or booked appointments – with a quick setup process that involves verifying your business. After that, Google automates most of the ad and keyword setup. […]

Google’s AI Overviews are for research, not buying. A new BrightEdge analysis of thousands of ecommerce keywords (Sept. 1-Oct. 15) found that AI results appear for research and evaluation, while bottom-funnel queries still belong to traditional search. Why we care. Google’s AI Overviews appear to shape discovery, while traditional search continues to drive sales. So […]

Your website is live – now it’s time to measure what matters. To sustain traffic growth, you need to track performance, collect meaningful data, and make informed, data-driven decisions that shape your site’s success. Here are the key areas to monitor and the tools that can automate much of the work. How to monitor your […]

AI may be reshaping search, but ads aren’t going away, according to Google VP of Product, Search Robbie Stein. What he’s saying. Asked by Marina Mogilko of Silicon Valley Girl whether Google Ads will go away in the future, Stein replied: “Don’t see them going away.” He added that user behavior is “really expanding” with […]

FAQ schema is no longer a quick SEO win.  In August 2023, Google reduced the visibility of FAQ rich results in search, restricting them to authoritative government and health websites. The update effectively rendered the tactic useless for marketers who once relied on it to expand their SERP real estate.  Google also clarified that FAQPage […]

Regex is a powerful – yet overlooked – tool in search and data analysis.  With just a single line, you can automate what would otherwise take dozens of lines of code. Short for “regular expression,” regex is a sequence of characters used to define a pattern for matching text. It’s what allows you to find, […]

For years, I told bloggers the same thing: make your content easy enough for toddlers and drunk adults to understand.  That was my rule of thumb.  If a five-year-old can follow what you’ve written and someone paying half-attention can still find what they need on your site, you’re doing something right. But the game has […]