Google is set to automatically add Store Visits as a primary conversion type – with a pre-set value assigned by Google itself. Some advertisers say this move could inflate performance metrics without reflecting real sales. Advertisers received notices from Google stating that, starting Oct. 8, a store visit value of about $220 will be applied […]

Penske Media – which owns Rolling Stone, Billboard, and Variety — is suing Google. Google is accused of stealing Penske’s journalism to power its AI-generated summaries in search. Why we care. This is the first lawsuit by a major U.S. publisher targeting Google’s AI Overviews, which have negatively impacted traffic and revenue for various types of […]

Google added a new section to Google Search Console to show your “achievements” in the Search Console interface. This was previously only emailed as part of the receive Insights experience emails you received monthly but now there is a dedicated report for these achievements. How to access it. You can access the “achievements” section on […]

Generative engine optimization (GEO) has quickly become one of the most important – and debated – topics in search.  Some dismiss it as little more than SEO rebranded, but the reality is that GEO demands its own set of skills.  Chief among them is fame engineering – the discipline this article explores as the most […]

If you are trying to understand your ranking position, or other Google search metrics, in Google Search right now, you might see some confusing, inaccurate or different data. Both Google Search Console’s reporting and many of the third-party Google Search tracking tools seem to be struggling with reporting on organic ranking data since late last […]

AI-powered search experiences from Google, Anthropic’s Claude, OpenAI’s ChatGPT, and Perplexity are reshaping how users find information online. Traditional SEO strategies are no longer enough.  Brands need visibility in AI-generated responses, and that’s where generative engine optimization (GEO) comes in. Geoptie is the first platform to provide comprehensive monitoring and optimization tools for this new […]

As I watched Live with Search Engine Land: SEO, AIO, GEO! on Aug. 11, which featured four top SEO experts discussing how to adapt as search shifts in the AI era, I had the strangest feeling I’d seen this movie before. I remember feeling the same way back in 2011, when social media was shaking […]

The Federal Trade Commission is investigating whether Google and Amazon misled advertisers by failing to properly disclose terms and pricing for ads on their platforms, according to people familiar with the matter. Driving the news: The FTC’s consumer protection unit is examining Google’s internal ad pricing processes and whether it raised costs without informing advertisers. […]

Google has released a comprehensive “Understanding Product Pricing” guide to help merchants navigate the complex rules and options for pricing in Shopping ads and free listings. Core concepts. The guide breaks down the fundamentals merchants need to get right: Price: The standard product price without discounts or promotions. Sale price: A temporary lower price shown […]

Performance Max has evolved dramatically since its 2021 launch.  If you’re still running campaigns like it’s 2023, you’re leaving serious performance gains behind.  With Google rolling out enhanced reporting and creative controls this year, the optimization playbook looks very different heading into 2026. These strategies will help you maximize Performance Max in Q4 and beyond […]