Learn as you search (and browse) using generative AI
New updates to Search Generative Experience (SGE) help people easily learn new things and understand key concepts while searching online.
How to target highly competitive organic keywords: An advanced approach
Whether you’re on the agency or in-house side of SEO, I’m guessing you’ve fielded a request to “get us on top of the search results” for keywords dominated by giant competitors or entities. The good news is that a giant can’t simply outspend you to outrank you. The bad news? Standard SEO tactics likely won’t […]
X (Twitter) tells advertisers that promoted accounts are over
X, the company formerly known as Twitter, has started depreciating promoted accounts. Moving forward, advertisers will no longer be able to promote their brands in timelines using the ad format, which makes more than $100 million in global revenue for the platform Why we care. The removal of promoted accounts serves as a warning to […]
How to get Universal Analytics-like insights in Google Analytics 4
While many of us miss Universal Analytics (UA), the fact is it’s gone and it isn’t coming back. So, how do we get UA-like findings out of Google Analytics 4 (GA4)? We asked Russell Ketchum, product director of Google Analytics, in the first of a three-part series of conversations with him. The terminology and concepts […]
6 reasons your GA4 reports aren’t adding up
Sentiment for Google Analytics 4 has not been overwhelmingly positive: To say the least: But Universal Analytics (UA) isn’t coming back, so it’s time to figure out how to make GA4 work as well for you as possible. This article will walk through some of the common issues clients and marketers have run into regarding […]
Google Merchant Center adds 3D model link [virtual_model_link] attribute
Google Merchant Center has new help documentation on an attribute named 3D model link [virtual_model_link]. The new help documentation reads, “Use the 3D model link [virtual_model_link] attribute to provide more visuals for your product.” This attribute is for shoes and home goods, the attribute is also limited to products sold in the US. Virtual model […]
How and why to create a brand by Internet Marketing Ninjas
The Internet has brought about one huge change in our everyday lives. These days each of us has a voice, and any of us can become a brand. Whether that’s a good or a bad thing remains a matter of debate. Many people want to remain anonymous, and many smaller companies and sole proprietors don’t […]
Google Ads launches new AI assistant but warns its content may be inaccurate
The Google Ads help guide has a new AI assistant. Currently in open beta, the new tool has been designed to help users find answers and solve account issues relating to Google Ads. Select users are currently being invited to test the AI and provide their feedback. Here’s a screenshot of the new tool in […]
Amazon tests AI-generated review highlights with U.S. mobile shoppers
Amazon is testing highlighting product features and customer sentiment as part of a generative AI “customer review highlights” feature. This seems to be an expansion of the test we reported on in June. Why we care. If you sell products on Amazon, this feature could lead to more sales. Reviews remain critical as consumers decide […]
Google issues refunds amid accusations it missold ads on third-party websites
Google has reportedly issued refunds to marketers amid claims it has been selling low-quality ads. A representative from the search engine confirmed the payments but insisted it was common practice. The payouts come after Google was accused of violating its own advertising standards approximately 80% of the time, according to an Adalytics study. Why we […]
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