Budgeting for paid ad campaigns has long been a static process – set a monthly budget, monitor spending, and adjust incrementally as needed.  This method works for industries with stable demand and predictable conversion rates but falls short in dynamic, competitive markets. Still, static budgets aren’t obsolete. In industries with long sales cycles, consistent conversion […]

There are numerous reports that the Google Search Console API is delayed and not showing data sooner than this past Thursday, February 20th. If you use this API for your own tools, or bring in this data through Looker Studio reports, Big Query or other tools, your reports may be delayed. More details. The delays […]

If you feel like you’re being pulled in different directions with your SEO program, you aren’t alone.  How do you know where to focus first for the most impact? And when that’s done, what do you do next? It can be challenging to decide which SEO tasks to prioritize because they all impact the end […]

Chegg, the publicly traded education technology company, has sued Google over its AI Overviews, claiming they have hurt its traffic and revenue. The company said that AI Overviews is “materially impacting our acquisitions, revenue, and employees.” What Chegg said. Chegg wrote: Second, we announced the filing of a complaint against Google LLC and Alphabet Inc. […]

Are you ready to take your SEO and PPC campaigns to the next level of success? Tackle the challenges of the New Year with actionable tactics, expert guidance, and the inspiration you need to succeed at the spring edition of the SMX Master Classes — happening live online this March. In-depth training. Actionable tactics. Invaluable […]

Microsoft is testing a new version of Bing named Copilot Search, where it uses Copilot AI to provide a different style of search results. It looks different from the main Bing Search, it looks different from Copilot and it looks different from the Bing generative search experience. More details. The folks over at Windows Latests […]

X launched two new features to help advertisers automate ad creation and analyze real-time ad campaign performance. The new features – Prefill with Grok and Analyze Campaign with Grok – are (as the names imply) powered by Grok, X’s AI assistant. Prefill with Grok. Enter your website URL and Grok will generate ad copy, imagery, and […]

Measuring marketing effectiveness is essential for any business investing in multiple channels.  Two popular approaches – multi-touch attribution and marketing mix modeling – help marketers understand which strategies drive results.  This article tackles the key differences between each attribution method to help you determine which one best fits your business needs. The growing need for […]

PPC marketing has the power to drive massive traffic and conversions – but one wrong move can drain your budget fast.  Many marketers unknowingly make costly mistakes due to hidden platform settings, human error, or poor strategic decisions.  Whether it’s setting an unrealistic budget, neglecting creative, misusing AI, or avoiding experimentation, these missteps can lead […]

Change is the only constant – a truth marketers, especially those in SEO, know all too well.  The search landscape is shifting faster than ever, with AI-powered tools like ChatGPT, Perplexity, Claude, and Gemini reshaping how people find and interact with information. Yet, despite all the innovation, the core principles of SEO remain as relevant […]