This year had different stresses accompanying the Google algorithm updates, fewer pandemic stresses, and more recession-related stress. We had ten confirmed Google algorithm updates this year, the same number of confirmed algorithm updates we had in 2021. This year, we had a brand new ranking system named the helpful content update, and we had two […]
2022 was a wild ride and we’re not just talking about NyQuil chicken or the slap heard ‘round the world at the Oscars. The digital marketing world was inundated with a new Chief twit, old platforms making comebacks (enter Microsoft), and more campaign automation features then we really care for. As the year comes to […]
When you go to the Google homepage, you’ll most likely know what you’re about to type into the search box – whether you’re checking in on the weather forecast, looking for a business or service, or want to find out where you recognize that actor from. (Unless you’re “feeling lucky,” that is.) You enter a word […]
On January 20, 2023, Google will update its Dangerous Products and Services and Healthcare and Medicines ads policies to allow for the promotion of FDA-approved pharmaceuticals containing cannabidiol (CBD) and topical, hemp-derived CBD products with THC content of 0.3% or less in California, Colorado, and Puerto Rico. Why we care. If you’re a brand or advertiser for CBD […]
Just in time for the holidays, Google has reported a Feeds issue in Merchant Center. The following is a screenshot from the status dashboard. Why we care. This issue could affect your product feed. Keep an eye on the dashboard for a resolution. The post Merchant Center Feeds issue appeared first on Search Engine Land.
GA4, everyone’s favorite new Google Google Analytics product, will now let you use the Migrator for Google Analytics Google Sheets add-on tool to recreate many of your Universal Analytics properties into a GA4 property. You can also personalize the content on your home page to make what’s shown more relevant. Let’s take a look. Why […]
Most SEO experts are still afraid to publish their success stories, with a few notable exceptions. Many are simply unable to share their work even when it’s successful. How can SEOs stop practicing “ghost optimization”? Before we dive into this question, let’s look at the reasons for the ongoing secrecy and still prevailing negativity among […]
Microsoft’s Fabrice Canel has said that in early January 2023, the new BingBot will be responsible for 100% of Bing’s crawling activity. The new user agent is now responsible for about 50% of all crawls. Some history. In 2019, Microsoft Bing announced new Bingbot user-agent names that fit better with its evergreen Bingbot crawling and rendering service. Then in […]
Check out some of this year’s health and wellness features and initiatives from Search, YouTube, Fitbit and more
Since its initial release in 2016, TikTok has become the fastest-growing social media platform. If you’re looking to learn more about the popular short-form video app and how your brand can use it, you’ve come to the right place. We read TikTok’s creator guidelines and newsroom documentation, so you don’t have to. In this article, […]
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