Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights â with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social and display. Thatâs why one of my top priorities this year was to […]
Pixel Watch, Android 13, Google Wallet and other Google product launches from 2022.
As 2022 proved once again, SEO is never boring. Was 2022 the year of AI â or perhaps the official dawning of the age of AI? For the last month, itâs been hard not to read about or avoid the temptation to spend hours playing with ChatGPT. We also had our usual share of algorithm […]
This year had different stresses accompanying the Google algorithm updates, fewer pandemic stresses, and more recession-related stress. We had ten confirmed Google algorithm updates this year, the same number of confirmed algorithm updates we had in 2021. This year, we had a brand new ranking system named the helpful content update, and we had two […]
2022 was a wild ride and weâre not just talking about NyQuil chicken or the slap heard âround the world at the Oscars. The digital marketing world was inundated with a new Chief twit, old platforms making comebacks (enter Microsoft), and more campaign automation features then we really care for. As the year comes to […]
When you go to the Google homepage, youâll most likely know what youâre about to type into the search box â whether youâre checking in on the weather forecast, looking for a business or service, or want to find out where you recognize that actor from. (Unless youâre âfeeling lucky,â that is.) You enter a word […]
On January 20, 2023, Google will update its Dangerous Products and Services and Healthcare and Medicines ads policies to allow for the promotion of FDA-approved pharmaceuticals containing cannabidiol (CBD) and topical, hemp-derived CBD products with THC content of 0.3% or less in California, Colorado, and Puerto Rico. Why we care. If youâre a brand or advertiser for CBD […]
Just in time for the holidays, Google has reported a Feeds issue in Merchant Center. The following is a screenshot from the status dashboard. Why we care. This issue could affect your product feed. Keep an eye on the dashboard for a resolution. The post Merchant Center Feeds issue appeared first on Search Engine Land.
GA4, everyoneâs favorite new Google Google Analytics product, will now let you use the Migrator for Google Analytics Google Sheets add-on tool to recreate many of your Universal Analytics properties into a GA4 property. You can also personalize the content on your home page to make whatâs shown more relevant. Letâs take a look. Why […]
Most SEO experts are still afraid to publish their success stories, with a few notable exceptions. Many are simply unable to share their work even when itâs successful. How can SEOs stop practicing âghost optimizationâ? Before we dive into this question, letâs look at the reasons for the ongoing secrecy and still prevailing negativity among […]
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