Over half of consumers would stop buying from a company after multiple bad experiences. Is your company doing enough to drive loyalty? Join PwC in their live webinar as they reveal the results of PwC’s 2022 Customer Loyalty Survey, a comprehensive look at over 4000 customers, and provide insights on what keeps customers engaged. Register […]
Meta has been fined 390 million euros ($414 million) after European Union (EU) regulators found it had illegally forced users to accept personalized ads. What happened. According to the New York Times, Meta includes language in its terms of service agreement, the very lengthy statement that users must accept before accessing services like Facebook, Instagram […]
An announcement by Twitter, on Twitter, says that the company is going to relax its ban on cause-based ads (such as those for climate change or women’s rights). They also plan on lifting their own restricitions on political advertising. We believe that cause-based advertising can facilitate public conversation around important topics. Today, we’re relaxing our […]
Advertisers running PPC ads on Google may have woken up to an email this morning outlining its new policy regarding redundant keywords. What’s changed. The “Remove redundant keywords” recommendations suggest redundant keywords within the same ad groups. You may see the notification at the top right side of your ads dashboard. But starting January 19, […]
Don’t lie. Show of hands. How many times have you uttered the following in the last year alone? “I can’t find any good writers.” “No one can create content as well as me.” “Content marketing / SEO doesn’t work in our niche.” “That agency just doesn’t understand our unique POV.” “I can’t publish more than […]
Google has updated the article structured data help documentation to remove the hard character limit for the headline property. Instead of Google saying there is a 110-character limit, now Google just says you should be concise with your headlines for your articles. The revision. Google’s article structured data help documentation used to write “The title […]
Microsoft may be adding OpenAI’s ChatGPT features to Bing Search in the coming months. According to a report by The Information, two sources from the company is saying the company likely will be adding the popular ChatGPT AI question and answer service to Bing, Microsoft’s search engine. What is ChatGPT. OpenAI-launched chatbot ChatGPT several months […]
As we ring in a new year, among your 2023 goals as an agency may be to level up your data game, deliver excellence to your current clients and stand out to prospects. Using the following tips will help you start laying the groundwork to build a culture of data within your organization. 1. Hire […]
January: Samaritans Every 10 seconds, the team at Samaritans responds to a call for help. They’re here, day or night, for anyone who’s struggling to cope and who needs someone to listen without judgement or pressure. “I’m grateful to have the opportunity to donate to this wonderful charity that I volunteer for as a listener. […]
Rap Genius returns to Google after link penalty In 2014, 10 days after being penalized for “unnatural links” that it helped create, lyrics site Rap Genius returned to Google’s search results. On Dec. 24, 2013, Google confirmed it was looking into an “affiliate” program Rap Genius created in order to get unnatural links pointing to […]
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