Google said the two different Google search algorithm updates â the December 2022 helpful content system and the December 2022 link spam update â may take another week or two to complete their rollout. The helpful content update started Dec. 5, and the link spam update started on Dec. 14. The algorithm update rollouts were supposed to be completed […]
2022 marked the first year since 2014 that Google and Metaâs advertising market share dropped below 50%, standing at 48.4%. By the end of 2023, that number is expected to drop to 44.9%. Whatâs going on. Amazon, ByteDanceâs TikTok and streaming services like Netflix are continuing to increase their foothold. People are spending less time […]
Weâve all heard about search engine optimization (SEO), but what about search engine de-optimization? In one Search Off The Record episode, Martin Splitt, Gary Illyes, and Lizzi Sassman discussed de-optimization â the process of taking a page off SERPs. The goal of deoptimization is ranking the page that is most likely to attract qualified traffic […]
Google Webmaster Tools adds âunnatural linksâ and âcloakingâ spam warnings In 2011, Google Webmaster Tools started sending out two new types of warnings â for âunnatural linksâ and âcloaking.â The messages were sent out when Google detected pages on websites that were using techniques that were outside of its quality guidelines. At the time, Google […]
When analyzing consumer behavior at scale, decision-makers need to keep up â making consumer insights matter more now than ever. This means staying on your toes with actionable consumer intelligence from continuous social listening is a must. Join this live webinar and learn how Purdue Universityâs Center for Food Demand Analysis and Sustainability created a […]
Consumers in a 12-year-long class action lawsuit against Google say that Google shared their queries with third parties without their permission. What happened. The lawsuit alleged that Google violated both the Stored Communications Act, a federal law that governs access to records held by internet service providers, and state laws in California. The settlement. Details […]
I have a new recommendation for Google Ads advertisers in 2023: Turn off and pause the use of all Google Ads recommendations.Why? On Jan. 4, Google Ads fundamentally changed the definition of a recommendation that users previously implemented. And Google is only giving advertisers two weeks before the change hits. Before we begin here, the […]
Microsoft has just announced Store Ads to promote desktop apps on Windows 10 and 11 devices on desktops. When you create the ad on the Microsoft Advertising Platform, you can see it in the Microsoft Store, allowing your customers to click, download, and then start using your app. The Microsoft Store in action. The Microsoft […]
SEO product managers are the teammates you never knew you needed. In-house SEO teams also canât live without them. In this article, we will cover what an SEO product manager does, the skills needed to become one, and where the role sits within the organization. What is an SEO product manager? At a high level, […]
At SMX Next in November, I was honored to give a talk on making automation work for lead generation when itâs not designed for lead generation. A huge thank you to all who attended â the overtime Q&A was a lively session with many questions! Lead generation automation challenges Many of us are dealing with […]
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