How Deming’s 14 principles provide the foundation for Positionless Marketing by Optimove
Andriana18, CC BY-SA 4.0, via Wikimedia Commons W. Edwards Deming’s 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. His ideas weren’t just about improving production lines—they were about creating a culture of adaptability and excellence. Today, marketing faces its own shift. The traditional, assembly-line model of campaign execution—where data, creative, and deployment […]
Recent Comments