Audiences are at the heart of marketing. Knowing who your ideal prospects are and what will inspire them to engage with your brand is the main question all campaigns need to address. Digital marketing (particularly PPC) has been rather spoiled for the past decade on targeting options. We’ve been able to know exactly who engages […]
Google Panda becomes a core ranking signal In 2016, Google Panda became baked into Google’s core ranking algorithm. Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011, the final confirmed refresh was Panda 4.2, which started rolling out July 18, 2015. A Google Panda algorithm guide, published on The SEM […]
Starting next month, Meta will remove the option for targeting advertising to teen users based on gender. They’ll also end advertisers’ ability to target personalized ads to under-18 users based on their in-app activity, including who they follow on Instagram and what Facebook pages they like. After the changes take effect, personalized ads on Facebook […]
Although we hesitate to use the term post-pandemic with any confidence, marketing takes place today in a space changed — perhaps irrevocably — by COVID-19. Yes, marketers are making their way back to the workplace; many conferences and expos are back in person; it’s possible to meet and greet prospects face-to-face instead of face-to-video. But […]
Everyone’s favorite new Google product, Google Analytics 4 (GA4), has just released 12 new item and event-scoped ecommerce metrics and dimensions. Why we care. Ecommerce advertisers and retailers will now be able to view and analyze specific information about products, services and interactions. You should also be able to see Items purchased and purchases by […]
Apple has revamped the Apple Business Connect service, where businesses can update what Apple Maps shows about their business. This service initially launched Apple Maps Connect in 2014, and it is similar to how Google Business Profiles works. Apple Business Connect. Apple said this is a “free tool allows businesses of all sizes to customize […]
Google Business Profiles will only allow product pricing when the price is a single price, not a range of prices, starting on February 15, 2023. Also, Google said that it will no longer allow custom call to actions in Google Business Profiles. Google’s message. Google posted a message in the Google Business Profile products section […]
Google reinstated indented search results at the end of 2021. Indented search results are when Google shows additional page(s) from the same domain that it thinks are relevant to your query. These usually occur on Page 1. Many people might think having two search results on Page 1 is a good thing, but I will […]
With continuous Google algorithm updates and feature changes, paid search marketers live in a world where their efforts to generate clicks or conversions are constantly disrupted. Add the layer of economic uncertainty to the table; now, revenue is at the top of everyone’s list of priorities. Now is the time to power into 2023 the […]
Search is amazing – and there are compelling reasons why it is the cornerstone of all of our media plans: It’s extremely targeted, reaching exactly the people who are looking for our content, so they can be served with highly targeted ads. It’s highly transparent – you can see the exact performance metrics. It’s very […]
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