Top Story In 2017, Googleās Gary Illyes explained what crawl budget is, how crawl rate limits work, what crawl demand is and what factors impact a siteās crawl budget. As Illyes explained, most sites donāt need to worry about crawl budget. āPrioritizing what to crawl, when, and how much resource the server hosting the site […]
Facebook Graph Search arrives In 2013, FacebookĀ announcedĀ a new experience that it called Graph Search. Facebook Graph Search relied heavily on Likes and other connections to determine what to show as the most relevant search results for each user. At launch, Facebook Graph Search only included people, photos, places and interests. Facebook Graph Search wasnāt a […]
R.I.P. AMP In 2022, we revealed what happened when Search Engine Land shut off AMP. TL;DR: āWe have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.ā We didnāt see any year-over-year declines in traffic that we could tie to AMP aside from […]
When Google announced the helpful content update, many in the SEO industry expected AI-generated content to get hit hard.Ā I was expecting AI-generated content to get wiped out by this supposedly sweeping update, comparable to 2011ās Panda algorithm update. Yet, no major impact was recorded.Ā Soon after, Google released the October 2022 spam update and […]
There are three essential skills you need to develop to progress your SEM career. These critical skills apply to almost any industry, but we will make a specific case for roles within SEM:Ā Clear communication Effective collaboration Focused productivity Clear communicationĀ Do not underestimate clear, concise communication. Communication is at the core of any role […]
Matt Cutts educates Washington, DC about Google In 2011, Matt Cutts, the head of Googleās search spam team, was in Washington DC, doing an āeducational tourā to explain to US Federal Trade Commission members and congressional staffers that Googleās search results didnāt require government regulation. Part of his visit included a 89-page slide presentation, called […]
Google has confirmed that theĀ December 2022 helpful content updateĀ is now finished rolling out. The update took 38 days to roll out, starting on December 5, 2022 but was first noticeable on December 6th, and ending on January 12, 2023. Google hasĀ postedĀ it was completed today, January 12. As a reminder, Googleās helpful content update is a […]
Google has confirmed that theĀ December 2022 link spam updateĀ is now finished rolling out. The update took 29 days to roll out, starting on December 14, 2022 and ending on January 12, 2023. Google hasĀ postedĀ it was completed today, January 12. What is a link spam update. A link spam update looks to neutralize, or no longer […]
All the buzz these days is around AI, artificial intelligence, as a Googler killer, Bingās plans to add ChatGPT, and also as a tool, we can use for our own websites. Recently, Bankrate was highlighted as having some of its content written by machines but reviewed by human editors, and the SEO community wanted to […]
A successful SEO strategy includes various must-have components, such as SEO best practices, a proper focus and connection with target audiences and competitive factors. Best practices and audience aspects are generalized and personal to your brand. Conducting a competitor analysis is also critical, as you want to learn from brands already well-positioned in the space […]
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