In search marketing, you are often captive to what you can measure. That means if it’s not directly converting (or even converting with data-driven attribution), it’s wasted spend. Another way to frame this is the tradeoffs between efficiency and volume. The terms you are bidding on will eventually convert (unless you are bidding on utterly […]
Google blackens its logo, configures Googlebot to crawl at a much lower rate In 2012, when you visited Google, you saw this: That’s how Google voiced its opposition to two bills being discussed in Congress – the Protect IP Act (PIPA) and the Stop Online Piracy Act (SOPA). At the time, many feared the proposed […]
A top priority for marketers is to increase email responses from their customers and reduce unsubscribe rates. But to be successful, they need data to help personalize messaging with information on past purchase behavior, inquiries and engagement. Join Salesforce in a live webinar and hear how Manheim Auto optimized email journeys and created a readily […]
Every article you can find online about Google ranking factors will tell you there are at least ~200 or so odd variables that contribute to how a site will perform in the SERPs. That being said, there’s an enormous difference between what might impact SEO, what’s actually confirmed as a ranking factor, and what is […]
Imagine this: A small business owner, relying on Google Ads to make sales on his Shopify store, has had his livelihood crushed by Performance Max in two months. Sales are practically zero, cost per conversion is up 20x ($6 to $120), yet his Optimization Score is at 100%. It’s a real and unfortunate situation that […]
Google’s Core Web Vitals first became a ranking factor back in 2021. In February 2022, the change was fully rolled out to all mobile and desktop searches. Since then, Google has also worked on delivering new technologies to optimize web performance as well as experimenting with a potential new performance metric. What are the Core […]
Google Speed Update: New ranking algorithm designed for mobile search In 2018, Google announced the “Speed Update” – a new ranking algorithm designed for mobile search – would go live later in the year. The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect […]
Blog posts are quite possibly the most common content type that exists. You read them, I read them, we all read them – but which ones actually made an impact on you? Which blogs gave you useful information? Which ones made you think, or taught you something new? Most importantly, which drew you closer to […]
If you want your site to be at the top of search engines, you likely have started researching SEO best practices. Perhaps you have mastered all that you need to know about technical SEO, but your WordPress site still doesn’t seem to be ranking well, and you want to get down to the root of […]
Top Story In 2017, Google’s Gary Illyes explained what crawl budget is, how crawl rate limits work, what crawl demand is and what factors impact a site’s crawl budget. As Illyes explained, most sites don’t need to worry about crawl budget. “Prioritizing what to crawl, when, and how much resource the server hosting the site […]
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