According to six sources and documents reviewed by Forbes, TikTok and ByteDance employees frequently engage in “heating,” which is a manual process that guarantees certain videos receive a specific amount of views. Heating is cheating. Six current and former employees of TikTok and its parent company, ByteDance, as well as internal documents and communications reviewed […]
The Verge has a piece up today named Inside CNET’s AI-powered SEO money machine. It covers much of what we report in our story; Google search responds to BankRate, more brands using AI to write content last week but dives more into how the company is using machines to replace low-cost humans to generate low-quality […]
Google will demonstrate a version of its search engine with chatbot features this year, according to a New York Times report. Why we care. AI – and OpenAI’s ChatGPT in particular – has been discussed ad nauseum over the past two months. Microsoft already is reportedly working on adding ChatGPT features to Microsoft Bing search. […]
On Thursday, a diverse group of individuals and organizations defended the liability shield of Big Tech in a crucial Supreme Court case regarding YouTube’s algorithms. This group included businesses, internet users, academics, and human rights experts, with some arguing that removing federal legal protections for AI-driven recommendation engines would have a major impact on the […]
Three top digital PR tips from our Head of Digital PR, Olivia Wiltshire You may think that gaining coverage and landing links would be harder than ever right now, but you’d be surprised. The reality we’ve seen is that many publications are in story- and content-deficit and need new stories stat! There’s still a great opportunity […]
Matt Cutts sticks a fork in guest blogging In 2014, Matt Cutts, the head of Google’s webspam team, took to his personal blog with a clear message: “Stick a fork in it: guest blogging is done; it’s just gotten too spammy.” This wasn’t the first time Google or Cutts had discussed the risks of guest […]
Google has updated the video indexing report in Google Search Console to improve the accuracy of the error reporting. Google said you might see “missing thumbnail” errors reclassified under new error types. Google also added that the total number of errors reported should not change, and that this is just a reclassification of errors. January […]
The State of Technical SEO Report 2023 is out from Aira and Women in Tech SEO. So what matters in 2023? Here’s a quick summary of some of the more interesting results. Resources matter. The biggest risk the report highlighted was an organizational lack of resources. A lack of resources means changes don’t get made or […]
Google has just rolled out Performance Max experiments, and Twitter has taken notice. Performance Max experiments are rolling out in Google Ads! The highly-anticipated Performance Max feature is now available in Google Ads accounts. @rustybrick pic.twitter.com/qlJEqs5WGV — Tauqeer Aziz (@tauqueeraziz) January 19, 2023 Why we care. If you’re an advertiser using Performance Max, you can […]
Of all the ridiculous and sublime ways to spend $10,000 a month of your enterprise SEO budget, your least greatest ROI has come from link exchange emails like this below, where a C-note can get you a backlink on a website with a domain authority of 80+ – potentially evening out that PBN you created […]
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