Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. Jumpshot was made famous within the SEO industry by SparkToro founder Rand Fishkinâs (heavily criticized and widely circulated) zero-click analysis and presentations. Articles from Vice, PC Mag and Motherboard claimed that Avast and […]
Google penalizes French link network In 2014, Googleâs Matt Cutts tweeted, âToday weâre taking action on a French link network that violates our quality guidelines (Buzzea).â Buzzea was less than thrilled about being called a link network, saying they âoppose this assertion since we never stopped wanting to keep the ethical side of sponsored articles […]
Google begins experimenting with featured snippets in 2014, Google started answering complex questions at the top of its search results with detailed responses (or answers) taken from websites. Does that sound like featured snippets? It should. Because it was. We know from Google that featured snippets were introduced in January 2014. We donât know the […]
A former employee allegedly leaked a Yandex source code repository, part of which contained more than 1,900 factors the search engines uses for ranking search results. Why we care. This leak has revealed 1,922 ranking factors Yandex used in its search algorithm, at least as of July 2022. Perhaps Martin MacDonald put it best on Twitter […]
Google Books solved a challenging logistical journey shipping books from the National Library of Israel to Munich by sea freight.
Incoming links, or backlinks, still matter for SEO. But they are becoming less important for Google. We know the latter to be true since Googlers have reiterated this for years. In November, Duy Nguyen from Googleâs search quality team expressed the same, while explaining why link building campaigns are a waste of time and money […]
To prevent unwanted impressions or clicks from certain search terms across multiple campaigns, advertisers can create a negative keyword list at the account level and then apply it to relevant campaigns. This will save you the effort of adding the same negative keywords to individual campaigns and make it easier to manage future changes to […]
SEO professionals can access many free and paid platforms, tools, and software. But if you and your competitors are all using the same tools, data, and approaches â how can you set yourself apart? At SMX Next, I shared the SEO tools that will make up my toolkit in 2023. If you missed the session, […]
In the early 2000s, web search was mostly limited to search engines and online directories available at the time. But we have come a long way since then. Optimizing for search remains important today. But users no longer solely rely on traditional search engines to look up information. I believe itâs time for SEO professionals […]
Google AdWords API launches In 2005, Google launched the Google AdWords API. Google said API usage would be free, though activity was capped via a quota system. Those with larger accounts or spending more with Google would be allowed to have higher activity. Google described the AdWords API as a: âŠfree Google AdWords beta feature […]
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