IPG Mediabrands advised its clients to temporarily pause campaigns using Google’s Performance Max. The company issued a “privacy alert” email in response to allegations in a new report that YouTube ads may have led to improperly tracking children. Brands using PMax may inadvertently violate the Children’s Online Privacy Protection Act (COPPA) as a result, according […]
Amazon Sponsored Product ads will now appear on third-party premium apps and websites. Pinterest, BuzzFeed, Hearst Newspapers, Raptive and Ziff Davis brands like Lifehacker and Mashable are among the brands that are partnering up with the retail giant to increase reach for its Sponsored Product ad product. The news comes after Amazon announced a multi-year […]
If you want to be relevant in the search engine results pages, creating content the aligns with search intent is important. A user’s intent is the reason behind their query. Search engines aim to provide results that best satisfy the intent for a particular query. Here are my tips on optimizing for search intent and […]
The practice of relying solely on search volume as the defining metric for keyword research is becoming a relic of the past. While it can provide a glimpse into the popularity of a keyword, search volume doesn’t necessarily equate to relevance, nor does it ensure a successful content strategy. Future-proofing keyword research requires a more […]
Google began testing links within the Search Generative Experience AI-generated snapshot answers earlier this month. Well, it seems that test is over. Google is no longer showing links or citations in its AI-generated answers. Link test. Here is a screenshot of the links/citations in these answers. Please note our original coverage showcased three different formats […]
The search and content landscape has significantly changed since the start of 2023. As the usage of generative AI applications soars and search engines integrate AI into the SERP results, a fresh content battleground has emerged. Consequently, content optimization is evolving, shaped by the dynamic interplay between people, processes, and technology. This process is becoming […]
Many search marketers now leverage AI tools to support their SEO efforts, according to International SEO Consultant, Aleyda Solis. However, while Google has confirmed that AI-generated content is OK as long as it’s high-quality, original and useful, the search engine has also indicated that expertise and content based on real human experience will be rewarded […]
It’s been just over six months since the new AI-powered Bing with Bing Chat launched – but its overall search engine market share remains virtually unchanged globally and in the U.S. Why we care. When the new Bing launched, it felt like the dawn of an exciting new era in search. Microsoft seemed to have a […]
Instagram is piloting a new ad layout that crams four sponsored posts into one screen. It’s the platform’s latest take on Multi-Advertiser ads, which groups together related sponsored posts from different businesses and serves them to people who have recently shown an interest in related products or services. The new layout is being displayed between […]
Less than a quarter of digital marketers plan to invest in X, formerly known as Twitter, during the next 12 months, according to a Search Engine Land survey. And, the percentage of digital marketers investing in X continues to fall rapidly, down from 27% of marketers in Q1 to 17% in Q3 to date. Where […]
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