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How to craft search ads that stand out

Search ads are powerful. But with fierce competition in PPC, it’s not enough to just show up.  To stand out, you need more than basic ad copy. This article breaks down how to craft search ads that grab attention and drive results.  You’ll learn actionable strategies for writing compelling headlines and descriptions, plus advanced techniques […]

The shift to semantic SEO: What vectors mean for your strategy

It’s no longer groundbreaking to say that the SEO landscape is evolving. But this time, the shift is fundamental.  We’re entering an era where search is no longer just about keywords but understanding. At the core of this shift is vector-based SEO. Optimizing for vectors gives websites a major advantage in search engines and overall […]

5 SEO content pitfalls that could be hurting your traffic

No SEO strategy is one-size-fits-all, but there are common practices we follow when helping websites recover from traffic losses or drive growth.  We see these patterns across projects, making them best practices within our agency.  While they may not apply to every situation, they consistently deliver results. Here are the SEO pitfalls to avoid if […]

Google Ads run different auctions for each ad location

Google updated its documentation on how the Google Ads auction works to say, “We run different auctions for each ad location.” Previously, that document did not say that and the PPC community is wondering what changed and why Google did not announce this change more broadly. What changed. Google added these lines to the top of that […]

How BigQuery ML unlocks better targeting, bidding, ROI in Google Ads

Success in Google Ads hinges on how well you use your data. With AI-driven features like Smart Bidding, traditional PPC tactics like campaign structure and keyword selection don’t carry the same weight. However, Google Ads provides a goldmine of insights into performance, user behavior, and conversions.  The challenge? Turning that data into action. Enter Google’s […]

The future of ecommerce search: Insights from 200+ retailers by Digital Marketing Depot

Shoppers expect fast, accurate, and personalized search results—but many retailers still struggle with product discovery. The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI-driven search is transforming ecommerce. Conducted by London Research in partnership with Crownpeak, this report reveals how leading brands are: Optimizing site […]

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