A controlled test compared three nearly identical pages: one with strong schema, one with poor schema, and one with none.  Only the page with well-implemented schema appeared in an AI Overview and achieved the best organic ranking.  The results suggest that schema quality – not just its presence – may play a role in AI […]

B2B marketers under pressure to prove ROI now have a new tool from LinkedIn – the Company Intelligence API. It is designed to connect campaign performance directly to sales pipeline and revenue outcomes. Why we care. Traditional attribution models struggle with complex B2B buying journeys, often missing early signals and undervaluing campaigns. LinkedIn’s new API […]

With increased competition, stricter Google guidelines, and the rise of AI-powered search, standing out online is more challenging than ever.  For multi-location brands, this task is even harder as they must maintain a unified brand presence across all locations, yet fulfill consumers’ desire for personalized, local engagement. Rallio, Powered by Ignite Visibility, is the solution.  […]

Google Ads rolled out a beta feature that lets app marketers apply Seasonality Adjustments to Smart Bidding, giving advertisers more control during short, high-impact events like flash sales or product launches. Why we care. App campaigns often see sharp conversion swings during promotions, but Smart Bidding typically learns reactively. This beta gives them the ability […]

Google’s documentation says advertisers can only add 5,000 keywords to a campaign-level negative keyword list. But one advertiser has reported successfully adding more – raising questions about whether this is a glitch or an unannounced update. Why we care. Negative keyword lists are critical for advertisers, helping them cut wasted spend and prevent ads from […]

A trial many expected to fizzle has delivered a bombshell: Judge Leonie Brinkema ruled Google illegally monopolized digital advertising, setting up a remedies phase that could force major changes to its ad tech stack. But with Google already losing ground in ad tech and the web fragmenting into retail media, walled gardens, and AI-native platforms, […]

For a brief moment, hiding prompt injections in HTML, CSS, or metadata felt like a throwback to the clever tricks of early black hat SEO. Invisible keywords, stealth links, and JavaScript cloaking used to be stuff many of us dealt with in the past.  But like those “rank quick schemes,” hidden prompt manipulation wasn’t built […]

Google’s August 2025 spam update rollout is now complete. The spam update started on August 26, 2025, just under 27 days ago, finishing on September 22, 2024. This was the first spam update of 2025, while there were three spam updates in 2024. This update was a general and broad spam update. Google did not announce anything […]

On episode 324 of PPC Live The Podcast On the latest episode of PPC Live: The Podcast, host Anu Adegbola sat down with PPC consultant Adrienne Shaver to talk about something every marketer experiences but few openly admit: messing up. Adrienne, who helps B2B SaaS and B2B brands grow through a mix of PPC, SEO, […]

Google heads into the remedies phase of its DOJ antitrust case Monday, warning that the government’s proposed fixes go far beyond the court’s ruling and could damage the very businesses the case is meant to protect. Why we care. At stake is Google Ad Manager, a cornerstone tool for buying and selling web, app, CTV, […]