From images to videos, how AI is helping you search visually
We’re sharing a few new ways we’re applying our advancements in AI to make exploring information even more natural and intuitive.
Your guide to PPC budget management in Excel
Over the past month or so, nearly all the 2023 industry outlook articles I’ve perused (as well as my own) included a common theme: Recessionary trends in the macroeconomy will pressure digital marketers to show the impact of their investments. One of the core tenets I live by (and if my fiancée reads this, she’ll […]
Learning to trust the lack of transparency from ad platforms
As I write this article, I see the irony in the headline… Learning to trust three major platforms – Google, Bing (I refuse to call it Microsoft Advertising), and Facebook (I still hate calling it Meta) – which just in the past month have laid off tens of thousands of employees. And then on the […]
Bing Webmaster Guidelines updated for “conversation mode” and AI
Microsoft has updated the Bing webmaster guidelines in conjunction with the announcement of the new AI-powered search featured in Bing Search. As a reminder, Microsoft announced a new, AI-powered search engine that people can chat with, ask questions, or even use to create content. With this, Bing has incorporated new guidelines for webmasters related to […]
Personalization doesn’t have to be an uphill battle by Bloomreach
The digital marketing landscape is constantly shifting, and the challenges that marketers face in 2023 are expected to be more complex than ever. As the global economy continues to be unpredictable, marketers must understand the challenges they will face and find ways to achieve their revenue goals in 2023. One of the biggest challenges marketers […]
This day in search marketing history: February 8
Google Chrome to mark non-HTTPS sites as ‘not secure’ In 2018, Google announced it would identify all sites that had not migrated to HTTPS as “not secure” in the Chrome browser. Google had already been pushing webmasters to make the change to non-secure websites for years – including hinting at a small ranking boost to further incentivize the […]
Test driving the new Bing
ICYMI, Microsoft announced its new collaboration with ChatGPT during an event today. Being able to be there live at the event did have its perks. Like priority access to try out the new experience on Edge, Microsoft’s browser. Trying it out. I downloaded the Edge browser, signed in, and was given access to the new […]
Master the CX trifecta: Data, content and tech by Cynthia Ramsaran
Looking ahead to 2023 and beyond, businesses worldwide face lots of uncertainty. One thing will remain constant throughout this period — customers expect excellent experiences when interacting with a brand. According to Acquia’s latest CX Report, businesses plan to prioritize customer retention over the next 12 months: 56% plan to improve customer experience, and 58% […]
Missing links: Where are sources in Google’s AI search results?
Google’s introduction of Bard yesterday was huge news. But perhaps the bigger news for SEOs was the preview of Google’s generative AI search results, which featured a grand total of zero links. That’s right. Google – a search engine – no longer links to its sources. You know, websites. What do you call a search […]
Will the new Bing create more opportunities for advertisers? Maybe
Today, Barry Schwartz and I had the great honor of being there live at the Microsoft Executive Briefing Center, or Building 33, for those in the know, for the announcement of their new Bing and Edge AI-powered search results experience. By leveraging the power of OpenAI, Microsoft will allow users to chat with, ask questions, […]
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