The news is awash with articles about how ChatGPT might disrupt countless industries—including advertising and marketing. Yet despite all the theorizing and (often trivial) demonstrations, there have been few—if any—tangible examples of ChatGPT (and GPT-3) at work on the real-world tasks it’s supposed to upend. Fluency, a leader in AI-enabled advertising technologies, recently introduced Muse. […]
Google refreshes Page Layout Algorithm In 2014, Google’s Matt Cutts announced via Twitter that the company had refreshed its Page Layout Algorithm. The Page Layout Algorithm downgraded the ranking of webpages with too many ads at the top or if the ads are deemed too distracting for users. This was the third confirmed update to […]
Yusuf Mehdi, Corporate Vice President & Consumer Marketing Office at Microsoft, announced on Tuesday that Bing Search saw “the largest jump in relevance in two decades” after applying the AI model to the Bing core search ranking engine. Much of the focus was on the new ChatGPT features in Bing Search, and while our coverage […]
TikTok has expanded its quick Promote ad feature with four new options, making it easier for brands to increase the visibility of their posts through a streamlined campaign creation process within the platform. The new Promote campaigns. Brands will now be able to: Drive more visits to your TikTok page – TikTok’s added a new Promote goal […]
When a consumer chooses a business, one of the first things they look at is their Google reviews. Consumers want to know what other people who have used a company previously think about that business before agreeing to give them their money. This is why it is essential for business owners to keep track of […]
Microsoft has just announced six new products and features for this month. Let’s dive in. Expansion into 34 additional markets Recently, Microsoft Advertising announced its expansion into 34 additional markets, bringing the total number of markets served to 164 globally. The 34 latest markets now available to all Microsoft Advertising customers include: American Samoa, Anguilla, […]
It’s 2023, and no matter how many “SEO is dead” articles get published, SEO isn’t going anywhere. Reports suggest that the global SEO market size is expected to reach $122.11 billion in 2028. But, with that kind of growth, SEO will have to change along with it – as will the skill set of SEO […]
Retail media may be a new buzzword, but it’s an old concept. It’s media provided by the retailers, with a new name and digital makeover. Think back to that old cutout of Hulk Hogan standing at the edge of your childhood supermarket aisle hawking chips. Retail media is like that but on the web. With […]
9 reasons why your SEO reports are being ignored 1. They don’t focus on what really matters to your brand Rather than reporting only on SEO metrics – such as visibility or rankings – you should also focus on what’s important to your business. For example, if you work for an e-commerce brand, you might […]
Google Buzz launches In 2010, Google revealed its latest attempt to create a social network and compete with Facebook and Twitter. And they called it Google Buzz. Buzz was tied to two main elements – Gmail and mobile. But would users want social networking to invade their inbox? As we noted at the time, there […]
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