Yahoo officially rejects Microsoft In 2008, rumor became reality as Yahoo rejected Microsoftâs $45 billion bid to buy Yahoo. The company concluded that the proposal substantially undervalued Yahoo and was not in the best interests of Yahoo and its stockholders. Microsoft basically rejected Yahooâs rejection, calling it âunfortunateâ and pledging to âpursue all necessary stepsâ […]
Google is updating Lighthouse 10 to remove one of the overall Core Web Vital metrics, Time To Interactive (TTI) from its tool. Google will be assigning the TTI weight to Cumulative Layout Shift (CLS), which will give CLS a total of 25% of the overall performance score. TTI is not a core web vital metric […]
Google will begin to accept and run ads for online horse racing in the following states: Maryland Pennsylvania West Virginia Virginia The Google Ads Gambling and games policy for United States country-specifics will be updated in February 2023. Advertisers must apply for certification. Application for certification will be open to advertisers who wish to promote online gambling content […]
SMX Advanced, the premier conference for experienced senior-level search marketers, returns online June 13-14. Itâs certainly an exciting time for search. With Google announcing Bard and Bingâs new AI-powered search engine, we are on the verge of tremendous change that will have a huge effect on organic and paid search, but also on how we […]
ChatGPT is top of mind for many people in the content creation and SEO spaces â and even seems to be a developing obsession inspiration to Google itself. The biggest question for SEOs and people trying to create content to drive traffic from search engines is obviously: How can ChatGPT help create content for SEO? […]
A big part of my job is educating search marketers on the potential to drive growth with affiliate marketing. I come up against frequent misconceptions you may carry yourself: Affiliate cannibalizes attribution. Affiliate steals clicks from brand properties and drives up CPC. Affiliate coupons cut into margin without adding incremental value. If any of those […]
The news is awash with articles about how ChatGPT might disrupt countless industriesâincluding advertising and marketing. Yet despite all the theorizing and (often trivial) demonstrations, there have been fewâif anyâtangible examples of ChatGPT (and GPT-3) at work on the real-world tasks itâs supposed to upend. Fluency, a leader in AI-enabled advertising technologies, recently introduced Muse. […]
Google refreshes Page Layout Algorithm In 2014, Googleâs Matt Cutts announced via Twitter that the company had refreshed its Page Layout Algorithm. The Page Layout Algorithm downgraded the ranking of webpages with too many ads at the top or if the ads are deemed too distracting for users. This was the third confirmed update to […]
Yusuf Mehdi, Corporate Vice President & Consumer Marketing Office at Microsoft, announced on Tuesday that Bing Search saw âthe largest jump in relevance in two decadesâ after applying the AI model to the Bing core search ranking engine. Much of the focus was on the new ChatGPT features in Bing Search, and while our coverage […]
TikTok has expanded its quick Promote ad feature with four new options, making it easier for brands to increase the visibility of their posts through a streamlined campaign creation process within the platform. The new Promote campaigns. Brands will now be able to: Drive more visits to your TikTok page â TikTokâs added a new Promote goal […]
Recent Comments