Maria Corcoran has been at Microsoft for about a year and a half. Before that, she was part of the in-house team at Adobe. In her SMX Next 2022 session, she discusses the evolution of page search and what that means for advertisers and brands. The advancement of technology has led to the creation of […]
These Valentine’s Day-themed Google Trends explore search interest in date night activities, heart-shaped food and more.
Menâs Journal is the latest publication to be called out for using AI to generate content that contained several âseriousâ errors. What happened. 18 specific errors were identified in the first AI-generated article published on Menâs Journal. It was titled âWhat All Men Should Know About Low Testosterone.â As Futurism reported: Like most AI-generated content, […]
Looking for new ways to elevate your search marketing game? Actionable tactics to boost organic traffic, design high-converting landing pages, and successfully navigate the switch to GA4 are just a click away. Attend your choice of SMX Master Class â a live, expert-led, two-part deep dive into your search marketing specialty â online March 1-2, for just $299 each. These 100% live training experiences […]
Publishers and content creators are becoming more concerned about their future following the previews last week of Google Bard and Microsoftâs Bing AI with ChatGPT. A search results page with long, detailed, and incredibly smart answers to your queries versus a search results page with short descriptions and links to longer answers are two very […]
You can have authoritative and helpful content, with ultra-fast page speed scores and keyword relevance and flawless UX across devices, and you might still leave yourself open to competitors boxing you out for traffic. How? Well, have you thought about website architecture lately? Weâve all seen plenty of examples of old Frankenstein sites that have […]
If writing isnât your forte, good news: Content marketing isnât limited to written formats. Any type of content that your audience can consume, learn from, and enjoy is fair game. And that includes podcasts. Podcasting is a popular and fast-growing medium â 79% of Americans aged 12 and up are familiar with podcasting, and 62% […]
With growing privacy concerns, consumers are rethinking what data theyâre willing to give to brands, and over 80% of CMOs say privacy has changed their perception of personalization. Join the webinar featuring BlueConicâs Khurram Moiz, principal customer success manager, and special guest, Forrester Senior Analyst, Jessica Liu, as they discuss the state of consumer personalization […]
Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Breaking with previous guidance, Google didnât intend for this type of AMP content to match your non-mobile content. Instead, this mobile-only content was supposed to be unique. Specifically, Google said AMP Story content […]
Google penalizes JCPenney for link scheme In 2011, JCPenney was caught engaging in link schemes and, as a result, found itself on the receiving end of a Google penalty. The New York Times was apparently perplexed by how well jcpenney.com ranked in organic search for practically everything the retailer sold. So they asked someone familiar […]
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