As SERPs continue to change, we see more search features taking up space on Page 1.  That’s why it’s increasingly important to gain visibility in People Also Ask results.  Let’s go over some ways to research People Also Ask (PAA) rankings, and methods you can use in order to get a website ranking in them. […]

YouTube will reinstate channels previously banned under old COVID-19 and election integrity rules, a major shift in the platform’s approach to content moderation. Driving the news. Channels terminated for repeated violations of policies that are “no longer in effect” will be allowed back, YouTube’s parent company, Alphabet, told Congress in a letter. Alphabet acknowledged it […]

The debate on SEO‘s changing practice and its transition to AI has heated up recently on podcasts, blogs, news sites, and social spaces around the web.  While the discussion is focused on what we should call it and why – be it “GEO” (generative engine optimization), “AIO” (artificial intelligence optimization), or something else – one […]

Visibility in Google’s AI Overviews doesn’t equal traffic.  In my research from the first half of this year, AI Overview citations consistently underperformed – even compared to traditional blue links near the bottom of the SERP. An AI Overview citation can still help with authority, brand recall, positioning, and maybe even long-term LLM training.  But […]

Have you ever faced a critical media campaign error? You’re not alone. We’ve all been there. A budget that burns out in hours instead of weeks, a missing pixel that breaks tracking… And no one notices… until it’s too late. The consequences? Real. Costly. Stressful. Trust damaged. These aren’t strategic failures. They’re operational blind spots […]

Google Ads’ Demand Gen campaigns – once thought of as mid-funnel discovery tools – are evolving into full-funnel, conversion-focused campaigns, with YouTube at the core. Why we care. Marketers are under pressure to prove ROI across channels. Demand Gen now blends social-style ad formats with Google’s AI-driven targeting, giving advertisers new ways to drive sales, […]

My SEO mantra in the age of GEO is from the great Lil Wayne, “Real G’s move in silence like lasagna.” Translation for SEO marketers: the most effective GEO moves aren’t loud growth hacks. They’re the subtle edits and formatting that make AI cite you without fanfare. To help with your GEO audit, here’s an […]

Google has refreshed its Ads scripts documentation to make it easier for advertisers and developers to build, test, and customize automations. Why we care. Scripts help advertisers save time and scale campaigns, but the old documentation was clunky and fragmented. The overhaul puts guides, references, and examples into a more intuitive flow that reduces friction […]

Microsoft Ads Liaison Navah Hopkins confirmed that the company’s Ads for Social Impact program, which grants nonprofits ad credits across Microsoft’s ad inventory, is currently on a waitlist. Why we care. The program gives nonprofits free ad credits to reach audiences across Bing, Outlook, MSN, Microsoft Edge, and even Yahoo and AOL via syndicated partners. […]