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This day in search marketing history: February 20

Google stops supporting meta news keywords tag In 2018, we learned that Google had quietly dropped support for the news meta keywords tag. Google did not announce this change, which had actually happened months earlier. It was Google Webmaster Trends Analyst John Mueller who confirmed this on Twitter: “It looks like we dropped support for this around the […]

Google warns against using 403 or 404 status codes for Googlebot crawl rate limiting

Google is warning against using 404 and other 4xx client server status errors, such as 403s, for the purpose of trying to set a crawl rate limit for Googlebot. “Please don’t do that,” Gary Illyes from the Google Search Relations team wrote. Why the notice. There has been a recent increase in the number of […]

Microsoft proposes AI ads in Bing

During a recent private meeting with a leading ad agency, Microsoft presented a demo of the updated Bing and revealed its intention to permit paid links within search result responses, according to an anonymous ad executive who attended the meeting. Big plans for the future. Microsoft anticipates that the Bing AI chatbot’s more human-like responses […]

The big concern for publishers is when AI becomes the journalist

With all the talk of Google Bard and Microsoft’s Bing AI with ChatGPT over the past several days, we all keep thinking more about how search and publishing will change in the future. As we covered before, content creators are concerned about if there will be ROI in creating content that might not get clicks. When AI becomes […]

How the YouTube algorithm works: What marketers need to know

YouTube has the second-highest number of active users making it the world’s most popular video-first social media platform. The platform can be credited with keeping viewers engaged since its launch in 2005. Clearly, YouTube is doing something right with its algorithm, but what is it doing that’s so effective?  We wanted to find out, so […]

What is short-form content? Your guide to when and how to use it

While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types.  In general, short-form content is best for when you want to share an opinion, pass along important news or updates, or provide a bite-sized nugget of […]

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